Feeds

Fellers at Dell ditch Della?

Fluffy, female-friendly site offline

  • alert
  • submit to reddit

3 Big data security analytics techniques

Updated PC giant Dell is no longer in touch with its feminine side, it seems. It has taken its female-friendly sub-site, Della, offline less than ten days after launching it online.

The sub-site was dedicated to promoting the virtues of netbooks, and Dell's diminutive Inspiron Mini 10 in particular, to the fairer sex.

Technology retailing's answer to sanitary towel advertisements, there were lots of photos of girls wearing flowery dresses and straw hats, surfing in sun-drenched mountain valleys, relaxing on colour co-ordianated cushions and brightly checking email before traveling in to the office.

There's was a lot of text in pink. Women in business apparel wore glasses.

We say 'were' and 'was' because the site isn't there anymore. Della's URL,

http://content.dell.com/us/en/home/della.aspx,

now redirects to the more generic

http://content.dell.com/us/en/home/lifestyle.aspx

and all the actual content has gone.

The site's sub-sections now redirect from Della-specific URLs to lifestyle ones. A search for the term 'della' yields the bald statement: "No matches found."

Will it return - or is all this cross-dressing gone for good?

Did it all prove too much for the jocks at Dell? Or might it be that women are perfectly able to choose, buy and use technology without all this pink, fluffy patronising nonsense? ®

Update
Dell's (undoubtedly male) web team have got the content back up - minus the Della branding. Ladies, you now get help to "protect your investment with a stylish sleeve" and "the hottest laptops that match your style".

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.