Feeds

Fellers at Dell ditch Della?

Fluffy, female-friendly site offline

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Updated PC giant Dell is no longer in touch with its feminine side, it seems. It has taken its female-friendly sub-site, Della, offline less than ten days after launching it online.

The sub-site was dedicated to promoting the virtues of netbooks, and Dell's diminutive Inspiron Mini 10 in particular, to the fairer sex.

Technology retailing's answer to sanitary towel advertisements, there were lots of photos of girls wearing flowery dresses and straw hats, surfing in sun-drenched mountain valleys, relaxing on colour co-ordianated cushions and brightly checking email before traveling in to the office.

There's was a lot of text in pink. Women in business apparel wore glasses.

We say 'were' and 'was' because the site isn't there anymore. Della's URL,

http://content.dell.com/us/en/home/della.aspx,

now redirects to the more generic

http://content.dell.com/us/en/home/lifestyle.aspx

and all the actual content has gone.

The site's sub-sections now redirect from Della-specific URLs to lifestyle ones. A search for the term 'della' yields the bald statement: "No matches found."

Will it return - or is all this cross-dressing gone for good?

Did it all prove too much for the jocks at Dell? Or might it be that women are perfectly able to choose, buy and use technology without all this pink, fluffy patronising nonsense? ®

Update
Dell's (undoubtedly male) web team have got the content back up - minus the Della branding. Ladies, you now get help to "protect your investment with a stylish sleeve" and "the hottest laptops that match your style".

Remote control for virtualized desktops

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.