Feeds

Fellers at Dell ditch Della?

Fluffy, female-friendly site offline

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Updated PC giant Dell is no longer in touch with its feminine side, it seems. It has taken its female-friendly sub-site, Della, offline less than ten days after launching it online.

The sub-site was dedicated to promoting the virtues of netbooks, and Dell's diminutive Inspiron Mini 10 in particular, to the fairer sex.

Technology retailing's answer to sanitary towel advertisements, there were lots of photos of girls wearing flowery dresses and straw hats, surfing in sun-drenched mountain valleys, relaxing on colour co-ordianated cushions and brightly checking email before traveling in to the office.

There's was a lot of text in pink. Women in business apparel wore glasses.

We say 'were' and 'was' because the site isn't there anymore. Della's URL,

http://content.dell.com/us/en/home/della.aspx,

now redirects to the more generic

http://content.dell.com/us/en/home/lifestyle.aspx

and all the actual content has gone.

The site's sub-sections now redirect from Della-specific URLs to lifestyle ones. A search for the term 'della' yields the bald statement: "No matches found."

Will it return - or is all this cross-dressing gone for good?

Did it all prove too much for the jocks at Dell? Or might it be that women are perfectly able to choose, buy and use technology without all this pink, fluffy patronising nonsense? ®

Update
Dell's (undoubtedly male) web team have got the content back up - minus the Della branding. Ladies, you now get help to "protect your investment with a stylish sleeve" and "the hottest laptops that match your style".

Website security in corporate America

More from The Register

next story
Man buys iPHONE 6 and DROPS IT to SMASH on PURPOSE
Yarrrgh! 'Tis Antipodean insanity, ye crazy swab
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Your chance to WIN the WORLD'S ONLY HANDHELD ZX SPECTRUM
Reg staff not allowed to enter, god dammit
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Monitors monitor's monitoring finds touch screens have 0.4% market share
Not four. Point four. Count yer booty again, Microsoft
DARPA-backed jetpack prototype built to make soldiers run faster
4 Minute Mile project hatched to speed up tired troops
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.