Feeds

Fellers at Dell ditch Della?

Fluffy, female-friendly site offline

  • alert
  • submit to reddit

Choosing a cloud hosting partner with confidence

Updated PC giant Dell is no longer in touch with its feminine side, it seems. It has taken its female-friendly sub-site, Della, offline less than ten days after launching it online.

The sub-site was dedicated to promoting the virtues of netbooks, and Dell's diminutive Inspiron Mini 10 in particular, to the fairer sex.

Technology retailing's answer to sanitary towel advertisements, there were lots of photos of girls wearing flowery dresses and straw hats, surfing in sun-drenched mountain valleys, relaxing on colour co-ordianated cushions and brightly checking email before traveling in to the office.

There's was a lot of text in pink. Women in business apparel wore glasses.

We say 'were' and 'was' because the site isn't there anymore. Della's URL,

http://content.dell.com/us/en/home/della.aspx,

now redirects to the more generic

http://content.dell.com/us/en/home/lifestyle.aspx

and all the actual content has gone.

The site's sub-sections now redirect from Della-specific URLs to lifestyle ones. A search for the term 'della' yields the bald statement: "No matches found."

Will it return - or is all this cross-dressing gone for good?

Did it all prove too much for the jocks at Dell? Or might it be that women are perfectly able to choose, buy and use technology without all this pink, fluffy patronising nonsense? ®

Update
Dell's (undoubtedly male) web team have got the content back up - minus the Della branding. Ladies, you now get help to "protect your investment with a stylish sleeve" and "the hottest laptops that match your style".

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.