Feeds

Yahoo! to! buy! social! networking!

Realises Google has more friends

Combat fraud and increase customer satisfaction

Yahoo! is likely to buy its way into social networking, and it accepts that Google has won the search game.

Ari Balogh, Yahoo's chief technology officer, told Reuters Global Technology Summit: "I can guarantee you there will be some acquisitions, and we will do some stuff in-house." He said now was a good time to buy because valuations are low.

He did not name specific companies, but said Yahoo! was talking to various firms about partnerships and other deals.

He said that Google had won the search contest: “Search the way we know it, with 10 blue links, Google has clearly won that game. Saying anything other than that is just not stating the fact."

He said looking at a page of search results was an anachronism, put too much onus on the user and was accompanied by extremely ugly advertising.

Yahoo! is also aiming to make many of its other services more Facebooky. The company believes it effectively already has a social networking infrastructure underlying its services and just needs to add the bells and whistles. It is adding more social features, like status updates, to its mail service shortly.

Balogh also said the firm was under-represented in mobile applications, but would release a fantasy sports game for the iPhone this year.

He said Yahoo! had seen a fall in advertising spending, but that marketeers are still interested in new ways to promote their brands online. The company is also hoping that its open API strategy will attract developers to help it better integrate its different services. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.