Feeds

Yahoo! to! buy! social! networking!

Realises Google has more friends

Top 5 reasons to deploy VMware with Tegile

Yahoo! is likely to buy its way into social networking, and it accepts that Google has won the search game.

Ari Balogh, Yahoo's chief technology officer, told Reuters Global Technology Summit: "I can guarantee you there will be some acquisitions, and we will do some stuff in-house." He said now was a good time to buy because valuations are low.

He did not name specific companies, but said Yahoo! was talking to various firms about partnerships and other deals.

He said that Google had won the search contest: “Search the way we know it, with 10 blue links, Google has clearly won that game. Saying anything other than that is just not stating the fact."

He said looking at a page of search results was an anachronism, put too much onus on the user and was accompanied by extremely ugly advertising.

Yahoo! is also aiming to make many of its other services more Facebooky. The company believes it effectively already has a social networking infrastructure underlying its services and just needs to add the bells and whistles. It is adding more social features, like status updates, to its mail service shortly.

Balogh also said the firm was under-represented in mobile applications, but would release a fantasy sports game for the iPhone this year.

He said Yahoo! had seen a fall in advertising spending, but that marketeers are still interested in new ways to promote their brands online. The company is also hoping that its open API strategy will attract developers to help it better integrate its different services. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Preview redux: Microsoft ships new Windows 10 build with 7,000 changes
Latest bleeding-edge bits borrow Action Center from Windows Phone
Google opens Inbox – email for people too thick to handle email
Print this article out and give it to someone tech-y if you get stuck
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Entity Framework goes 'code first' as Microsoft pulls visual design tool
Visual Studio database diagramming's out the window
Google+ goes TITSUP. But WHO knew? How long? Anyone ... Hello ...
Wobbly Gmail, Contacts, Calendar on the other hand ...
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.