Feeds

Yahoo! murders unborn Java smartphone app

What is Yahoo! Mobile?

Eight steps to building an HP BladeSystem

Just three months ago, Yahoo! unveiled a Java-based uber-app for myriad smartphones not called the iPhone. But now, even before it exits beta testing, the company is killing the poor thing.

As reported/mangled by TechCrunch, Yahoo! recently sent a letter to those interested in beta testing its Yahoo! Mobile smartphone app, saying it would cease development before the end of this week.

In announcing the app at Mobile World Congress in February, Yahoo! unveiled two other thingamabobs under the new Yahoo! Mobile name: an app solely for the iPhone (available from the Apple App Store) and a web service available via mobile browsers (available at new.m.yahoo.com). All three tools were meant to provide portal-like access to countless Yahoo! services as well as services from various third-parties, and Yahoo! marketers preferred to think of them as a single product.

"At Mobile World Congress, we launched one product, Yahoo! Mobile, which is something we call a starting point for the mobile internet," says spokesman Adam Taggart. "It's this all-in-one service where you bring all the services and all the content you care about into one place. You could have Yahoo! Mail along with GMail. You could have Yahoo! Sports along with ESPN. You could have Facebook. You could have whatever you want in one aggregated location."

But this single product was really three separate products: an iPhone app, a browser-based web service, and a J2ME app built to run on "hundreds" of Java-enabled smartphones, including BlackBerrys, Windows Mobile devices, and various handhelds from Samsung, Sony Ericsson, and Motorola.

And now Yahoo! is killing the Java app. According to Taggart, beta testing showed that the company was better off providing its all-in-one service to non-iPhone smartphones via the browser. "Beta testing is all about getting feedback from people," he tells us. "We realized how good the browser experience was."

But the company will continue to develop other, smaller apps for non-iPhone smartphones. "Given our finite resources, we can provide more value to smartphone users by focusing our app development efforts on really great vertical app experiences." Taggart points to the company's OneSearch search app as an example.

Still confused? Don't feel bad. When TechCrunch broke this story, even TechCrunch was confused. And perhaps Yahoo! sorting out its own confusion. In late February, just after Mobile World Congress, the executive vice president in charge of Yahoo!'s mobile operation failed to survive the reorg brought down by new CEO Carol Bartz. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Bring back error correction, say Danish 'net boffins
We don't need no steenkin' TCP/IP retransmission and the congestion it causes
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.