Feeds

Palm Pre to sell like hot cakes, Sprint CEO proclaims

Best to er, pre-order, says man familiar with the matter

The essential guide to IT transformation

The Palm Pre is going to sell so well the company will have trouble meeting demand. This is according to impartial observer Dan Hesse, CEO of Sprint, the network with an exclusive deal to supply Palm's last-chance handset.

Palm is betting the company on the Pre, which is set to launch on the 6 June. What is less well reported is how dependent Sprint is on the success of Pre which explains Hesse's recommendation that everyone pre-order their handsets or risk disappointment.

The handset is being listed at $199, after a $100 mail-in rebate (except, apparently, at Best Buy where the rebate will be applied at the till), which should prove attractive for a device that taps so completely into the current vogue for social networking.

Mobile Burn is reporting a rumour that the company will only have 30,000 Pre handsets available at launch; that's not very many, even for a device that can only be used on CDMA networks (and thus won't spread outside the USA until Palm can afford to develop a GSM version).

30,000 seems extreme, but Dan Hesse did tell an investor conference: "We won't be able to keep up with demand for the device in the early period of time."

Rumours of limited supply have become grist to the mill in the handset business - if no one is camped outside your shops on launch day then you're dismissed as unpopular, so the comments come as no great surprise when so much is resting on one little handset. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
NBN Co claims 96 mbps download speeds for FTTN trial
Umina trial also delivers 30 mbps uploads, but exact rig used not revealed
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
ROAD TRIP! An FCC road trip – Leahy demands net neutrality debate across US
You crashed watchdog's site, now time to crash its ears
Google's so smart it's discovered SHARKS HAVE TEETH
Congratulations, world media, for rediscovering submarine cable armour
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?