Feeds

Ex-NebuAd staff target behavioural data via websites

Titsup Phormalike UK team try again

Business security measures using SSL

As NebuAd dismantles itself in the US, the team who had hoped to launch its Phorm-like web monitoring and profiling system in the UK are preparing another behavioural targeting venture.

Insight Ready Limited was incorporated on March 25 by Paul Goad, the man who had been NebuAd's UK boss.

According to a source close to the new firm, Goad started Insight Ready with the blessing of what remained of NebuAd US, but the two firms have no business or technical relationship beyond having some of the same personnel.

Unlike NebuAd, Insight Ready will not seek to collect data from inside ISP networks. Instead, when it launches "in several weeks", it will aim to collect behavioural data in partnership with website owners. The data will be "anonymised" and sold on to ad networks, with the cash split between websites and Insight Ready.

It will be closer to a "traditional" behavioural targeting system than to the deep packet inspection-dependent plans of NebuAd and Phorm.

The new business may still prove controversial however. It's understood behavioural data will be collected via code embedded in an "invisible pixel" on websites. European regulators have recently said that explicit, informed consent must be a part of all behavioural targeting systems.

Insight Ready believes its model means sites that do not carry advertising will still be able to make money by selling data on their users to others. Our source couldn't say what data will be collected or how exactly it will be processed.

We'll seek further details of Insight Ready's technology at a meeting planned for next week. ®

Security and trust: The backbone of doing business over the internet

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.