Feeds

Startup sees iPhone through biz-colored glasses

Pie in the sky

SANS - Survey on application security programs

In the beginning, the world questioned whether the iPhone was a business device. But not Santiago Becerra.

In January of 2008, even before Apple unveiled the iPhone SDK, Becerra joined five other tech industry veterans in founding a company whose sole aim was to build new-age business apps for the Jobsian handheld. "It was a risk," he tells The Reg. "We thought it was such a powerful platform, we just knew it would make its way into the hands of business people."

The company is called MeLLmo, and today, after nearly a year and a half of development, the San Diego, California-based startup will unveil its inaugural app, dubbed RoamBi. If you can forgive the company's way with names, the app is at least an intriguing proposal. It takes classic business reports built in tools like Excel, SAP Crystal Reports, or Salesforce.com and coverts them into the sort of interactive graphical extravaganza the iPhone is famous for.

"Until now, accessing information on a mobile device meant looking at inefficient, clunky, shrunken-down versions of a desktop experience," Becerra says. "With RoamBi, we have introduced an entirely new format that unlocks the true value of accessing content on mobile devices and empowers users to publish dynamic and interactive information directly to their iPhones."

It might extract data from a Salesforce report, for instance, and squeeze it into a handheld-sized pie chart, a bar graph, a slim but instantly expandable table, or what MeLLmo calls a CardEx - the virtual equivalent of a very small filing cabinet. Starting today, you can create and publish these reports via a free RoamBi Publisher service hosted on Amazon's cloud. Then you can view them on a free iPhone app.

At the moment, the Publisher works solely with CSV files, Excel spreadsheets, html tables, and Saleforce reports. But at some point, MeLLmo will offer a so-called premium version. Naturally, it will do more while asking you for money.

Within 90 days, the company will also punt an Enterprise server incarnation that could eventually handle everything from SAP Web Intelligence and Crystal Reports to back-end server reports from Oracle, IBM, and Microsoft. This load-it-and-run-it-yourself version will carry a $99 per user per year price tag. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.