Feeds

Apple to look to software to differentiate multiple iPhone models

Execs talk about 'segmentation by software'

The Power of One Infographic

Exclusive Apple is considering launching multiple iPhone models each differentiated by software, rather than hardware capabilities, company executives have hinted.

Yair Reiner, an analyst at Oppenheimer, recently met with several unnamed Apple executives who, he claimed, said: “[The] iPhone is still in its early days and could gain share by: providing more functionality, lowering prices, growing geographically, or segmenting the market with different models.”

Reiner told Register Hardware today that – when he pressed the firm for further details – the staffers said: “Segmentation would focus on software.”

Apple’s executives were understandably tight-lipped about the details of such segmentation, but it's not hard to imagine the creation of a series of iPhones each running the same core iPhone OS but bundled with different apps and utilities.

For example, Apple could market one 'YouTube' iPhone model with applications that provide video capture, editing and sharing features. Other iPhones might only offer basic video capture - or perhaps no video at all.

Selling models differentiated by hardware seems unlikely. Different iPhones with very different physical specs could have far-reaching implications for Apple’s production methods, volumes and costs.

However, the same core hardware to which a series of different software bundles could be attached would allow Apple to combine the cost/volume benefits of producing as few models as possible with the ability to push different configurations at different kinds of customer.

Whether Apple decides to go down this a route remains to be seen, but rumours have been circulating for weeks that it’s at least prepping some form of update in the interim. For example, a leaked iPhone screen shot from China recently hinted at a 32GB model with faster CPU. ®

Top three mobile application threats

More from The Register

next story
NEW Raspberry Pi B+, NOW with - count them - FOUR USB ports
Composite vid socket binned as GPIO sprouts new pins
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.