Feeds

Apple to look to software to differentiate multiple iPhone models

Execs talk about 'segmentation by software'

SANS - Survey on application security programs

Exclusive Apple is considering launching multiple iPhone models each differentiated by software, rather than hardware capabilities, company executives have hinted.

Yair Reiner, an analyst at Oppenheimer, recently met with several unnamed Apple executives who, he claimed, said: “[The] iPhone is still in its early days and could gain share by: providing more functionality, lowering prices, growing geographically, or segmenting the market with different models.”

Reiner told Register Hardware today that – when he pressed the firm for further details – the staffers said: “Segmentation would focus on software.”

Apple’s executives were understandably tight-lipped about the details of such segmentation, but it's not hard to imagine the creation of a series of iPhones each running the same core iPhone OS but bundled with different apps and utilities.

For example, Apple could market one 'YouTube' iPhone model with applications that provide video capture, editing and sharing features. Other iPhones might only offer basic video capture - or perhaps no video at all.

Selling models differentiated by hardware seems unlikely. Different iPhones with very different physical specs could have far-reaching implications for Apple’s production methods, volumes and costs.

However, the same core hardware to which a series of different software bundles could be attached would allow Apple to combine the cost/volume benefits of producing as few models as possible with the ability to push different configurations at different kinds of customer.

Whether Apple decides to go down this a route remains to be seen, but rumours have been circulating for weeks that it’s at least prepping some form of update in the interim. For example, a leaked iPhone screen shot from China recently hinted at a 32GB model with faster CPU. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.