Feeds

Google money machine all cranked out?

Paid click shrinkage

Top three mobile application threats

Is reality finally catching up with Google's top-secret money machine?

According to those clever net-watchers at Hitwise, paid ad clicks took a significant nose dive during the past month. In the four weeks leading up to May 9, Hitwise says, 7.25 per cent of all search engine traffic came from paid clicks, compared to 9.84 per cent in the same period last year.

That's a 26 per cent drop. And with Google controlling upwards of 60 per cent of the search market, you have to wonder if Mountain View is finally feeling the Meltdown.

The same period last year coincides with Google's short-lived effort to shrink the number of ads on its results pages.

In February 2008, the equally clever net-watchers at comScore released their now famous report detailing a sharp decline in Google's "paid click rate." Google ad click growth was down seven per cent year-on-year, comScore said, and on Wall Street, company shares tumbled nearly 10 per cent over the next two days.

Backed by Google, comScore soon "clarified" its report, presenting the vanishing clicks as part of Google's master plan to improve the "quality" of ads. Google continued to shrink coverage until the Meltdown hit, when it turned the knob the other way.

And though it has continued to turn the knob the other way, the dial may have reached its limit. In the first quarter, Google says, paid clicks were up 17 per cent on the previous year. But Hitwise numbers paint a different picture for Q2. ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.