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Euro elections go Web2.0

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The European Parliament is treading bravely into the world of social networking in order to get the kids involved in the exciting world of European politics.

Bureaucrats have created profiles on popular social sites including Facebook, MySpace and photo sharing site Flickr. There will also be ad-word campaigns and banner ads on MySpace.

Elections run from 4 to 7 June, and the primary purpose of the campaign is to raise awareness of those dates as well as improving young people's understanding of the European Parliament and the work of MEPs.

A YouTube channel has also been created.

A banner campaign will run across Europe all month including relevant ad-words. Also on the horizon is "EU Time Machine" which will celebrate 30 years of direct elections to the EU Parliament. This campaign will show two rooms - one from 1979 and one from today. By clicking on different objects you can see how European law has "affected real life in a range of key areas".

The European Parliament website will also offer full live results when the election gets underway. ®

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