Feeds

'Della': Dell's very special site for women

Separate spheres alive and well

Internet Security Threat Report 2014

Fear not the musty, masculine stench and wet towel snapping at Dell's regular website, lady shoppers. The computer giant has baked up a very special separate place for your delicate female sensibilities!

Dell launched a new site this week geared specifically towards women, called Della. Yes indeed. If you thought computer shopping was a gender-neutral affair, then you've obviously been struck down by an acute case of female hysteria. (Nine out of ten Victorian-age doctors agree.)

Della has four sections that emphasis the humane, nurturing, collective, and caring aspects of... purchasing Dell computers; "products", "tech tips", "giving" and "featured artist".

The site appears mainly focused on punting Dell's Inspiron Mini 10 Netbook to ladies. It's a computer, the company emphasizes, that will fit in your purse and let you stay connected with friends, family, and colleagues through email. And everyone knows broads fall for that kind of stuff.

Della's "tech tips" section offers seven "unexpected" ways a netbook can change womanly existence, including helping you "find recipes online, store and organize them, and watch cooking videos". Or maybe you're the kind of chick that prefers to "use your mini to track calories, carbs, and protein with ease". That just about encompasses everything you need.

The "featured artist" section currently spotlights Robyn Moreno, author of the style book Practically Posh: The Smart Girls Guide to a Glam Life and reportedly a female that actually uses a computer in real life! And not even one of those Speak N' Spells - an actual, honest to god computer just like men use!

Females can click on the website here (note: a website is like an electronic family scrapbook that everyone in the world can look at!). Males are relegated to the regular brutish site - which by the way is totally a sausagefest now. Thanks Dell. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Zippy one-liners, broken promises: Doctor Who on the Orient Express
Series finally hits stride, but Clara's U-turn is baffling
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.