Feeds

'Della': Dell's very special site for women

Separate spheres alive and well

Beginner's guide to SSL certificates

Fear not the musty, masculine stench and wet towel snapping at Dell's regular website, lady shoppers. The computer giant has baked up a very special separate place for your delicate female sensibilities!

Dell launched a new site this week geared specifically towards women, called Della. Yes indeed. If you thought computer shopping was a gender-neutral affair, then you've obviously been struck down by an acute case of female hysteria. (Nine out of ten Victorian-age doctors agree.)

Della has four sections that emphasis the humane, nurturing, collective, and caring aspects of... purchasing Dell computers; "products", "tech tips", "giving" and "featured artist".

The site appears mainly focused on punting Dell's Inspiron Mini 10 Netbook to ladies. It's a computer, the company emphasizes, that will fit in your purse and let you stay connected with friends, family, and colleagues through email. And everyone knows broads fall for that kind of stuff.

Della's "tech tips" section offers seven "unexpected" ways a netbook can change womanly existence, including helping you "find recipes online, store and organize them, and watch cooking videos". Or maybe you're the kind of chick that prefers to "use your mini to track calories, carbs, and protein with ease". That just about encompasses everything you need.

The "featured artist" section currently spotlights Robyn Moreno, author of the style book Practically Posh: The Smart Girls Guide to a Glam Life and reportedly a female that actually uses a computer in real life! And not even one of those Speak N' Spells - an actual, honest to god computer just like men use!

Females can click on the website here (note: a website is like an electronic family scrapbook that everyone in the world can look at!). Males are relegated to the regular brutish site - which by the way is totally a sausagefest now. Thanks Dell. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
DVLA website GOES TITSUP on day paper car tax discs retire
Welcome to GOV.UK - digital by de ... FAULT
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.