Feeds

Wall Street Journal wants your micro-payments

Pay-per-view news

Combat fraud and increase customer satisfaction

The Wall Street Journal online, one of the few remaining news websites that's charging for access, plans to introduce a micro-payments scheme this autumn.

Non-subscribers will be charged to view individual articles, according to a report Sunday — somewhat amusingly by the WSJ's overseas rival, The Financial Times and not the paper itself.

Robert Thomson, WSJ's managing editor, told the Financial Times a "sophisticated micro-payments service" will be instated to bill occasional users unwilling to pay the site's $100+ per year subscription rate. Pricing hasn't been decided, but Thomson told the FT ominously that the sum would be "rightfully high."

The paper also discussed selling "premium subscriptions" to niche business audiences that will bundle together different News Corp. services like access to Dow Jones newswire stories.

WSJ's new pondering of alternative payment models comes as the newspaper industry struggles to stay afloat amidst rapidly deflating subscriber numbers and advertising revenues. Micro-payments could certainly relieve the latter, but the wrong price risks the former. Charge too little, and those already ponying up a yearly fee would switch to the micropayment bargain, generating less revenue for the publication. Charge too much, and it's not going to attract any new audiences when news is easy and free elsewhere.

Still, the online publication is a rare instance of a subscription model working in the first place. Even the venerable New York Times had to abandon its TimesSelect online subscription regime in 2007 after predicting advertising revenue would generate more cash than subscription fees. But now that advertisers are pulling back, it's a scramble to see what business model can fly in today's economy. ®

3 Big data security analytics techniques

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.