Feeds

Amazon wants your kidney for the Kindle

Keeps all the money, plus arm, leg, soul

  • alert
  • submit to reddit

The essential guide to IT transformation

You know newspapers are in trouble when they tout Amazon's Kindle reader as a potential saviour for the business. Many did just that last week, and while they concluded the answer was "No", what were they thinking when they asked the question?

Today's e-readers like the Kindle bring all the expense of a computer, and all the inconvenience that comes from having to lug a computer around with you, to a medium that's cheap, portable and disposable. The Kindle's dull monochrome screen drains all the life and texture from the news - and all the branding and differentiation[*] a newspaper has built up over the decades. Put a newspaper onto a Kindle and you bury it alive in a grey digital coffin.

I'm writing as someone who has spent the last decade reading newspapers on mobile gadgets - from offline readers to the iPhone. Believe it or not, the Kindle is as nice as it gets. It's just that paper - where you can still get it - is a superior technology for browsing and reading to anything digital.

Newspapers are nervous, though, and can't think clearly. They pay enormous sums to digital shroud-wavers like Jeff Jarvis, to hear that they must commit suicide for the greater good of Web 2.0. Because Kindle makes subscribing easy - and subscriptions are a newspaper's Holy Grail - it's got the publishers twitching with excitement. Thanks to the Senate hearings last week, we now all know a little more about what Amazon is asking newspapers to do to kill save them.

Testifying before Congress last week, Dallas Morning News publisher James Moroney said that Amazon demanded 70 per cent of subscription revenue - and more - from any distribution deal struck. Moroney said:

"I get 30 percent, they get 70 percent. On top of that they have said we [Amazon] get the right to republish your intellectual property to any portable device. Now is that a business model that is going to work for newspapers? I get 30 percent and they get the right to license my content to any portable device—not just ones made by Amazon? That, to me, is not a model. Maybe what Plastic Logic comes up with or what Hearst comes up with, might provide a good model but today Kindle's are less than one percent penetration in the U.S. market."

"They’re not a platform that’s going to save newspapers in the near term."

Or if he has thinking cap on, the short or medium term, either. The argument is that Amazon then divvies up the 70 per cent with a wireless distribution partner. But traditionally in physical retail, the distributor and retailer rarely gets more than 30 per cent. Amazon and the carriers just don't add enough value to justify the 70 per cent - while you can still use any ISP to browse for free. But that might soon change.

Will you pay for quality like this?

Rupert Murdoch is finally waking up to the realisation that he was bamboozled by the Web 2.0 kids. Like the other newspaper publishers, he spent a fortune in the race to get the material on the web, with sod all return for the investment. He told a conference call last week that he'll begin charging for web access within the year. ®

A bumper mailbag from last week's piece - thank you - keep the Comments coming.

*Bootnote

With their near-identical layouts, their ubiquitous use of Georgia, and insistence on using a 2005-vintage pastel colour palette, you could argue they've chucked away their branding already. Compare and contrast (if you can) the Mail, the Times, the Stenograph and the Grauniad. Are they the same paper? Well done, chaps.

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?