Feeds

Hulu recognizes Blighty existence

Warning: This story for Americans only

Build a business case: developing custom apps

Hulu - that online video extravaganza juiced by three of the four American TV/movie giants - has suddenly recognized the existence of Blighty.

Today, the old/new media hybrid told the world it has partnered with UK content distributor Digital Rights Group to offer up several Brit television titles, including Green Wing, Peep Show, Kingdom, and Doc Martin. And it has inked a similar pact with Indian distributor Saavn, embracing several classic Bollywood films, including Sarkar, Deewana, Dhaai Akshar Prem Ke, Hera Pheri, and Huluchul (no relation).

But Hulu is not offering any of these British or Indian titles to Britons or Indians. The site remains closed to everyone but America.

Of course, the idea is to change this. Speaking with The Financial Times, Andy Forssell - Hulu senior vice president of content acquisition and distribution - said that the company is in the midst of discussions to launch the site in "six to eight" of the leading broadcast markets.

We're not sure why he's confused about numbers seven and eight. But there you have it. And the company's new British and Indian deals are at least a small step towards the site's internationalization.

Hulu also argues that these deals deliver content that most Americans haven't seen. But knowing Americans - a race of people who are interested in themselves - they aren't likely to see it now either. Ex-pats? Sure. Forssell also told The FT that the company has been in talks with The Beeb and ITV about pacts involving their shows as well.

Originally a joint venture between NBC Universal and News Corp. (owners of Fox TV), Hulu has since roped in Disney (owners of ABC TV). The full-length TV and movie vids are free - except that they come with advertising. And the site doesn't like ad blockers.

If you don't live in the US, you cannot access Hulu here. ®

A new approach to endpoint data protection

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?