Feeds

Blu-ray Disc player sales on the up

But many punters still waiting for further price cuts

3 Big data security analytics techniques

Blu-ray Disc player sales are rising, according to fresh figures from US market watcher NPD. But many people are still either unfamiliar with the format or waiting for prices to drop further.

According to the analyst’s latest point-of-sale sourced data, sales of Blu-ray players shot up a massive 72 per cent in North America during Q1, compared to the same period last year. That amounts to some 400,000 units sold during the first three months of 2009.

Yet despite an NPD online survey of 7000 US consumers discovering that 90 per cent of North Americans are now aware of the Blu-ray format, only six per cent of those questioned said they’d be extremely likely or very likely to buy a player within the next six months.

Cost, as always, was identified as a key issue. The six per cent of potential Blu-ray player buyers said they’d expect to pay roughly $214 (£141/€161) for one, suggesting that many are waiting for prices to drop from the Q1 average of $261 (£173/€197).

Other NPD respondents said they hadn’t bought a Blu-ray player yet because DVD players are still “good enough”, while others admitted that they’re just not interested in the format.

Russ Crupnick, Entertainment Industry Analyst at NPD, hinted that recommendations from friends will drive many Blu-ray player sales. “They [friends] are selling the benefits [of Blu-ray] in a way that is far more effective than simply viewing an advertisement”. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.