Feeds

Google auto-links YouTube, Google accounts

The expanding eyeball

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

As part of its ongoing effort to track everything you do on the web, Google is now forcing those who sign up for YouTube accounts to embrace a Google account as well.

"Signing up for YouTube means signing up for a Google Account that gives you access to YouTube, as well as other Google services such as iGoogle, Reader, and Docs," YouTube software engineer James Phillips wrote on The YouTube Blog.

And if you already have a YouTube account that doesn't link to a Google sign-in, the Mountain View Chocolate Factory will do its best to nudge you in that direction. "Some of the new features we roll out down the road may require a Google Account. In these cases, we'll be there to help you link your YouTube Account to a Google Account if you want to check the features out."

Naturally, Google bills all this as a boon for YouTubers. "So why are we doing this? We feel that by jointly connecting accounts, you can take greater advantage of our services both on YouTube and on Google, especially as we start to roll out new features in the future that will be powered by Google technology," Phillips writes.

Yes, many will welcome the extra convenience, and it appears that Google is planning some sort of content cross-pollination. In response to the news, Cnet blogger Matt Asay has cried out "Dominate me, Google. Please."

But this also gives Google the power to readily track your web behavior across both its own services and the world's most popular video sharing site, which it acquired in early 2007. And let's not forget that its own services include search and Gmail. Google's ultimate aim is to understand as much about your online habits as possible and then target ads accordingly.

Google bills this as a boon too. In the end, it likes to say, you'll see "more interesting" ads. But it also ties more stored data directly to a person. Yes, users are free to use Google and YouTube without an account. But they can only do so much. And they may not realize the enormity of the data Google collects.

The issue isn't the linking of accounts per se. It's the breadth of the, yes, personal data stored by a single (public) company. Google has yet to respond to our request for comment on it latest info-grab. It doesn't see this sort of thing as anything more than a helping hand - and good business.

But someday it will be. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.