Feeds

Google auto-links YouTube, Google accounts

The expanding eyeball

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

As part of its ongoing effort to track everything you do on the web, Google is now forcing those who sign up for YouTube accounts to embrace a Google account as well.

"Signing up for YouTube means signing up for a Google Account that gives you access to YouTube, as well as other Google services such as iGoogle, Reader, and Docs," YouTube software engineer James Phillips wrote on The YouTube Blog.

And if you already have a YouTube account that doesn't link to a Google sign-in, the Mountain View Chocolate Factory will do its best to nudge you in that direction. "Some of the new features we roll out down the road may require a Google Account. In these cases, we'll be there to help you link your YouTube Account to a Google Account if you want to check the features out."

Naturally, Google bills all this as a boon for YouTubers. "So why are we doing this? We feel that by jointly connecting accounts, you can take greater advantage of our services both on YouTube and on Google, especially as we start to roll out new features in the future that will be powered by Google technology," Phillips writes.

Yes, many will welcome the extra convenience, and it appears that Google is planning some sort of content cross-pollination. In response to the news, Cnet blogger Matt Asay has cried out "Dominate me, Google. Please."

But this also gives Google the power to readily track your web behavior across both its own services and the world's most popular video sharing site, which it acquired in early 2007. And let's not forget that its own services include search and Gmail. Google's ultimate aim is to understand as much about your online habits as possible and then target ads accordingly.

Google bills this as a boon too. In the end, it likes to say, you'll see "more interesting" ads. But it also ties more stored data directly to a person. Yes, users are free to use Google and YouTube without an account. But they can only do so much. And they may not realize the enormity of the data Google collects.

The issue isn't the linking of accounts per se. It's the breadth of the, yes, personal data stored by a single (public) company. Google has yet to respond to our request for comment on it latest info-grab. It doesn't see this sort of thing as anything more than a helping hand - and good business.

But someday it will be. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.