Feeds

AMD merges processor and graphics biz

ATI finally allowed into the house

Choosing a cloud hosting partner with confidence

AMD and ATI are officially tying the knot after living together in corporate sin for nearly three years.

The company's formerly disparate processor and graphics businesses will merge into one amidst a major reorganization for AMD that will spawn four new operating units. AMD says the goal is to streamline dreaming up chip architectures across the company as well as creating clearer lines of leadership from the firm.

(Also, maybe the company's website won't have that silly drop-down menu next to the search bar where you have to select either AMD or ATI. So annoying).

As part of the re-org, Randy Allen - who was in charge of AMD's business of making chips for servers and workstation PCs, an employee since 2001, and a fellow who's always been out there pitching the company's merch to the press - announced he's leaving the company.

AMD said it's still going to drive its tech forward by discrete GPUs and CPUs, but will now be "attacking the market as "one AMD."

Until AMD boss Dirk Meyer contradicts the very claim with his prepared statement:

"The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies," Meyer stated. "With these changes, we are putting the right organization in place to help enable the future of computing."

AMD's new, dare we say, quad-core operations are as follows:

  1. Rick Bergman — formerly charged with the company's GPU product group — is helming a new unified products group. He'll be in charge of fusing the GPU and CPU businesses together. This is clearly the biggest change of the restructure and arguably a long time coming. Among the teams under Bergman will be the Processor Solutions Engineering folks, headed by Jeff VerHeul.
  2. There's also an Advanced Technology Group led by Chekib Akrout, which will focus on coming up with future tech.
  3. Next is AMD's marketing group, led by Nigel Dessau, in charge of synergizing the go-to market and other forms of sales division whalesong.
  4. Finally, there's a customer group led by Emilo Ghilardi who'll deal with putting on a pleasant face for the unwashed masses.

The company didn't provide a reason for Allen's departure, but called him an important engineering leader who's "played a key role in many of AMD's most significant achievements in recent years."

AMD has recently been struggling to find financial footing as it faces a gigantic rival in Intel and a crap economy. Hopefully, some corporate streamlining will make for stronger, faster competition against Chipzilla. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.