Feeds

AMD merges processor and graphics biz

ATI finally allowed into the house

High performance access to file storage

AMD and ATI are officially tying the knot after living together in corporate sin for nearly three years.

The company's formerly disparate processor and graphics businesses will merge into one amidst a major reorganization for AMD that will spawn four new operating units. AMD says the goal is to streamline dreaming up chip architectures across the company as well as creating clearer lines of leadership from the firm.

(Also, maybe the company's website won't have that silly drop-down menu next to the search bar where you have to select either AMD or ATI. So annoying).

As part of the re-org, Randy Allen - who was in charge of AMD's business of making chips for servers and workstation PCs, an employee since 2001, and a fellow who's always been out there pitching the company's merch to the press - announced he's leaving the company.

AMD said it's still going to drive its tech forward by discrete GPUs and CPUs, but will now be "attacking the market as "one AMD."

Until AMD boss Dirk Meyer contradicts the very claim with his prepared statement:

"The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies," Meyer stated. "With these changes, we are putting the right organization in place to help enable the future of computing."

AMD's new, dare we say, quad-core operations are as follows:

  1. Rick Bergman — formerly charged with the company's GPU product group — is helming a new unified products group. He'll be in charge of fusing the GPU and CPU businesses together. This is clearly the biggest change of the restructure and arguably a long time coming. Among the teams under Bergman will be the Processor Solutions Engineering folks, headed by Jeff VerHeul.
  2. There's also an Advanced Technology Group led by Chekib Akrout, which will focus on coming up with future tech.
  3. Next is AMD's marketing group, led by Nigel Dessau, in charge of synergizing the go-to market and other forms of sales division whalesong.
  4. Finally, there's a customer group led by Emilo Ghilardi who'll deal with putting on a pleasant face for the unwashed masses.

The company didn't provide a reason for Allen's departure, but called him an important engineering leader who's "played a key role in many of AMD's most significant achievements in recent years."

AMD has recently been struggling to find financial footing as it faces a gigantic rival in Intel and a crap economy. Hopefully, some corporate streamlining will make for stronger, faster competition against Chipzilla. ®

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.