Feeds

Microsoft blocks dirty dozen apps from mobile store

Beats Apple on middleware restrictions

The Power of One Infographic

Say what you like about Microsoft (as Apple fans do). At least you know where you stand on certain issues.

When it comes to Microsoft's planned Marketplace for Mobile, you can forget about making or installing software that changes Microsoft's default browser, search client, or media player on a Windows mobile phone. Also out are VoIP calls on an operator's network and ads for carriers.

These join a list of 12 types of applications that Microsoft's said are prohibited from appearing on its Windows Marketplace for Mobile. The list features in a plain-old PDF, missing any Microsoft branding what so ever, which a Microsoft spokesperson confirmed for The Reg is genuine.

The list is potentially more restrictive than the rules governing Apple's App Store for the iPhone. While Apple has unhelpfully not provided any public guidance to developers, a strategy that has backfired (here and here), the company does at least let you change browsers and run VoIP over WiFi.

Portions of the Microsoft list are a throwback to pre-antitrust desktop monopoly days, when it told OEMs what browsers and media players they could install in return for getting Windows on their PCs.

But this time, Microsoft is coming from a position of weakness. Windows on Mobile has relatively small market share, as does its browser and mobile search engine. Old habits die hard, it seems, and Microsoft is trying to play that old-world, big-vendor game of claiming market share by prescribing the software people can use on devices.

Also, Microsoft is putting in place measures that preserve the kind of mobile ads and search deals it has signed with Verzion and extend them to other players. Such deals divvy up revenue and traffic.

The idea will be that a phone shipped with Windows Mobile is a mobile phone shipped with Windows Mobile search, browser, and media software. Microsoft will remove the ability for people to uninstall the pre-packaged Microsoft options because it's the gatekeeper to the app store.

It's not clear from Microsoft's list whether it will follow Apple with VoIP over WiFi.

Other aspects on Microsoft's list are possibly to be expected: Applications that promote or link to rival market places - such as Apple's App Store or Nokia's Ovi - are not allowed.

To keep potential network and handset partners sweet, Microsoft won't allow applications that promote mobile voice plans or replace or modify the SMS or MMS interface. Oh, and nothing with an over-the-air download of more than 10MB is permitted.

You can read the fill list of illegal Windows Marketplace for Mobile apps here (warning: PDF). ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.