Feeds

O2 maps UK homes' gadget habits

How much do you spend on tech each year?

Choosing a cloud hosting partner with confidence

Don’t feel guilty if a large chunk of your cash goes on gadgets. O2 has discovered that 40 per cent of UK families now spend at least £3000 - ten per cent of the average household income - on electronics each year.

The network provider recently spoke to 500 families and found that the average UK home now boasts 2.4 TVs, 1.6 computers and 2.4 games consoles.

Each UK home should also contain roughly three mobile phones and 2.2 MP3 players.

As a result of the report – which questioned families on their views towards technology, such as how it affects their work-life balance – O2 concluded that a family’s gadget buying habits should fall into one of four categories: Leaders, Resistors, Followers and Drifters.

Leaders are excited by technology, find it easy to use and use it extensively. Resistors, on the other hand, are more hesitant about technology, despite having lots of mobile phones, games consoles and TVs in the house.

Followers are excited by technology but take a pragmatic approach to the gadgets they buy by analysing the role, say, a PlayStation 3 will have in their home. Drifters just buy gadgets based on what their kids want – lucky them.

The report also arrived at several other interesting conclusions. For example, only six per cent thought BlackBerrys and other email devices make it harder to strike the right balance between work and home life. While 79 per cent said mobile phones make it easier to organise families. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.