Feeds

BlackBerries outselling Apple iPhones

Fanboi excuses aplenty

Build a business case: developing custom apps

RIM's BlackBerry Curve outsold Apple's iPhone in the first quarter of this year, according to a US survey conducted by the wireless-market research firm NPD Group.

To help the BlackBerry pass the iPhone, however, Verizon had to give RIM's phones away. From February 6th through March 31st, Verizon ran a "Buy One, Get One" promotion for the BlackBerry line, a giveaway that NPD's director of industry analysis, Ross Rubin, understandably identified as "aggressive marketing."

Also contributing to RIM's success was the fact that the BlackBerry Curve costs about half that of the iPhone - and that world+dog is waiting for the next-generation iPhones, which are widely rumored to appear this summer.

This impending release of new iPhones was almost certainly a factor behind AT&T's recent report that iPhone sales had slipped to 1.6 million in the first quarter, down from as many as 2.4 million in the third quarter of 2008. The same sales dive also took place before the iPhone 3G replaced the original iPhone last July.

The NPD report identified the top five smartphones as follows:

  1. RIM BlackBerry Curve (all 83XX models)
  2. Apple iPhone 3G (all models)
  3. RIM BlackBerry Storm
  4. RIM BlackBerry Pearl (all models, except flip)
  5. T-Mobile G1

RIM's smartphone line accounted for nearly 50 per cent of all smartphone sales, an increase of 15 per cent over the previous quarter. That jump was at the expense of phones from Apple and Palm, which both declined by 10 per cent.

Smartphones in general are gaining ground on less-capable handsets. According to NPD, they now account for 23 per cent of all mobile-phone sales, up from 17 percent in 2008. ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.