Feeds

Palm's Pré: the $170 phone

Yet could cost only $200 to buy

SANS - Survey on application security programs

The Pré smartphone could cost just $30 (£20/€23) more to buy that it actually costs Palm to make, according to a report by market analyst iSuppli.

iSuppli forecasts that the phone will sell for roughly $200 (£135/€150) when it eventually comes to market. That’s despite a cost analysis calculating that that each unit will cost Palm $170 in components to produce.

Alas, iSuppli didn’t actually rip open a Pré to arrive at the figure. The company stressed that it simply calculated what the phone would probably cost to make based on Q2 component pricing and assembly rates from own projection of future manufacturing costs for handsets.

The bill-of-materials cost of Apple’s iPhone 3G have previously been calculated by iSuppli. It’s total estimated cost? Just $100.

Of all the components that go together to make up Palm’s Pré, iSuppli thinks the 3.1in, 320 x 480 display is the most expensive – costing just shy of $40. Software and licensing will be Palm’s second most expensive Pré outgoing, totalling $22.61.

The total value of hardware components inside the Pré is $137.83. The battery will cost $4.16, while its applications processor should cost around $10.97.

Pré’s cheapest component, iSuppli thinks, will be the GPS chip – thought to cost Palm just $1.09.

“The similarity in features between the Pré and the iPhone clearly reveals the mark Palm is trying to hit,” said Tina Teng, senior analyst for wireless communications at iSuppli. ®

Check out our Palm Pré Video Guides

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.