Feeds

Sheep ad not cruel, bleats Samsung

Telly maker thinks PETA's claims are plain baa-my

Gartner critical capabilities for enterprise endpoint backup

Samsung has shorn off criticism from animal rights group PETA that its latest TV advert is cruel to sheep.

Can't see the video? Download Flash Player from Adobe.com

The ad for Samsung LED TVs saw sheep fitted with nets of “Smart LEDs” – as used in the TVs – and then herded around a field, in the usual way.

But PETA’s Erika Davis wrote to Samsung’s top sheepdog, Chief Executive In-Soo Kim, to complain that “tormenting, harassing and scaring sheep to promote a product is unacceptable”.

She also claimed that the woolly wonders are… ahem… ”sentient, intelligent and complex” animals.

However, Samsung rejected Davis’ claims and said that because the film was “made both starring, and in consultation with, professional shepherds” the advert was “carried out with the animal's welfare foremost in our minds”.

Samsung also added the opinion of one of the advert’s shepherds, Bernard Llewellyn, to the letter. He said that because sheep are his livelihood “only a total idiot would put their animals under any stress”.

thetrainline_sheep

TheTrainLine.com has also used sheep in a new advert
Image courtesy of Marketing Magazine

If PETA’s looking for another fight, then it may also like to know that website TheTrainLine.com recently shot a sheepish ad of its own.

The company turned sheep into living billboards by making them to wear promotional jackets featuring details of train ticket price savings to be had through its website.

Last year, PETA also designed a gory cooking videogame intended to shame the Nintendo DS Cooking Mama videogame series, which it claimed is too meat focused. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Raspberry Pi B+: PHWOAR, get a load of those pins
More USB ports than your laptop? You'd better believe it...
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.