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Joost puts self in shop window

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Joost - the financially fang-less internet TV service created by the founders of Skype and Kazaa - is reportedly shopping itself around to satellite and cable providers.

According to Cnet, which cites unnamed sources close to the deal, US media conglom Time Warner Cable is among those the online video shop is courting.

The audience and content may not be there, but Joost does offer some fancy tech.

Joost launched two years ago in a blaze of hype and excitement over its notable founders and promises to revolutionize online TV with a huge selection of free international shows via innovative P2P software. Unfortunately, the technology proved much cooler than the business itself. Joost ultimately faded into irrelevancy with its continued failure sign on advertisers and top content providers to get better content for the platform.

The firm was recently slapped in the face by Sony Pictures, which decided against renewing its contract with Joost this April — while merrily inking a deal to provide full-length films on YouTube.

Yesterday, co-founder Mike Volpi wrote on the Joost blog that traffic is up nearly five-fold to 15 million video views in March, after it abandoned its proprietary P2P application for an in-browser player.

"We're not close to being done yet, and nothing, not brain-eating aliens, not cats on skateboards, and not rumors or speculation, will keep us from continuing on our mission to bring video to you over the internet," Volpi wrote.

At the moment, neither company is willing to comment on the authenticity of the report. ®

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