Warner opens 'Blu-ray for HD DVD' swap shop
Failed format replaced
If you were one of the unlucky early adopters who bet your cash on HD DVD, now’s your chance to switch to Blu-ray, because Warner’s launched a disc swap service.
The scheme allows you to post the firm your HD DVD copy of, say, 300, and in return you’ll receive a Blu-ray edition of the same movie.
There are a few catches, though. For example, you’ll have to pay roughly $5 per swap – so the Blu-ray you receive won’t exactly be free, but how many shops do you know selling individual Blu-ray films for $5?
You’ll also have to pay postage costs, and each customer is limited to 25 HD DVD swaps.
Unfortunately, Warner’s Blu-ray swap shop service is currently only available in the US. But, hopefully, it’s inked a secret plan to launch it in the UK launch. ®
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