Feeds

Orange rolls with Wikimedia

Deal to fact up your mobile

Seven Steps to Software Security

Orange has tied up a deal with Wikimedia to reproduce Wikipedia content in its portal and mobile phones, enabling Orange to stick its brand on the crowd-sourced content.

Initially the deal means links to Wikipedia content on the Orange portals in the UK, Spain and Poland putting Wikipedia right beside the news stories of the day. Phase two, though, involves creating widgets and applications to present Wikipedia content in a more "co-branded" form.

Orange describes itself as "the European telco leader" on the basis that its home page is very popular. To be fair Orange has maintained its "portal" approach, with news and entertainment at the forefront, but the thought of the 55 million users who visit every month seeing Wikipedia links beside every news story lends the crowd an unprecedented legitimacy.

On the other hand, once those 55 million users discover they can edit pages it could be more reminiscent of when AOL users descended on Usenet, rendering it useless within days.

That's assuming that the "co-branding" into which the Wikipedia content is wrapped doesn’t de-emphasise the editorial rights of the reader. There are a few mobile applications for accessing Wikipedia content already which don't lend themselves to interactivity, and users could easily come to believe that Wikipedia is a read-only medium.

At least Orange won't be creating Djinngo widgets for Wikipedia, as that project seems to be on hold following our coverage. Still, the deal will most likely mean more pub conversations ending in a scramble for mobile phones, and more pub quizzes yielding suspiciously similar answers. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.