Feeds

Microsoft rallies Google-averse on pubCenter

No time like a recession

Choosing a cloud hosting partner with confidence

Microsoft has thrown its challenger to Google's Adsense open to public testing while trying to rally partners.

The company's pubCenter has been released to US beta testers following long-running private tests.

Senior product marketing manager Kevin McCabe called the beta a "great opportunity" for web site owners to shape an "alternative contextual advertising product to serve their needs."

The appeal comes as Microsoft lags Google in online ads partnerships and revenue and in the midst of what a year ago was considered the unthinkable: a slow-down in spending on online ads.

"Some of the features users like so far include the ability to control and customize their ads, to monitor performance of their ads, and to engage with other beta users in discussions about the future of this product," McCabe blogged.

While Google-crushing expectations are high, McCabe warned of uneven performance and functionality given this is a beta. "By the time we launch, we plan to offer an excellent, compelling alternative in this competitive field," McCabe said.

The beta launch follows the creation in February of a forum to advise on the creation of PubCener. Members of the Publisher Leadership Council include The New York Times company, Time, Viacom, and Barry Diller's Ask.com-owning IAC.

Microsoft said key PubCenter features were still on the drawing board, including enhanced targeting, measurement, and reporting functionality. ®

Security for virtualized datacentres

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.