Feeds

Google feeds Analytics API to world+dog

Stats, stats everywhere

The Power of One Brief: Top reasons to choose HP BladeSystem

As promised - many months ago - the Mountain View Chocolate Factory has opened up the Google Analytics Data Export API, letting web-happy developers tap straight into site stats collected by the free traffic-tracking service.

This being Google, the API is billed as a public beta. And it will most likely retain its beta tag for the rest of eternity. The Chocolate Factory has run a private beta program for about a year.

"The Data Export API is easy to use and provides read-only access to all your Analytics data," reads a blog post from Nick Mihailovski. "Any data that's available through the standard Analytics web interface is available through the API."

You might take that "easy to use" bit with a grain of salt. But the the new Analytics hooks are classified as a "Google Data API," which means they use the same API protocol as Google Calendar, Finance, and Webmaster Tools. And the Chocolate Factory is providing client libraries for Java and Javascript, with libraries for another languages on the way. If you're not using Java or Javascript, you can call the API over http and access data in XML.

The API private beta has already produced several new Analytics apps, and naturally Mihailovski's blog post gave a few plugs. One tool, from an outfit called Actual Metrics, lets you access Google Analytics from your Android Google phone. Another, from Desktop-Reporting, lets you grab data from, yes, your desktop.

Meanwhile, a company that insists on calling itself MailChimp is streaming Google Analytics data into its email marketing platform, and an outfit known as ShufflePoint is condemning such stats to PowerPoint purgatory.

"The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users," Mihailovski writes. "Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell."

Documentation for the new API is available from the Google Code site, and Google urges developers to join the Google Analytics API Notify email group (for updates, code changes, and other news) and Google Analytics APIs group (for making friends with other eternal beta users). ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.