Feeds

Google feeds Analytics API to world+dog

Stats, stats everywhere

New hybrid storage solutions

As promised - many months ago - the Mountain View Chocolate Factory has opened up the Google Analytics Data Export API, letting web-happy developers tap straight into site stats collected by the free traffic-tracking service.

This being Google, the API is billed as a public beta. And it will most likely retain its beta tag for the rest of eternity. The Chocolate Factory has run a private beta program for about a year.

"The Data Export API is easy to use and provides read-only access to all your Analytics data," reads a blog post from Nick Mihailovski. "Any data that's available through the standard Analytics web interface is available through the API."

You might take that "easy to use" bit with a grain of salt. But the the new Analytics hooks are classified as a "Google Data API," which means they use the same API protocol as Google Calendar, Finance, and Webmaster Tools. And the Chocolate Factory is providing client libraries for Java and Javascript, with libraries for another languages on the way. If you're not using Java or Javascript, you can call the API over http and access data in XML.

The API private beta has already produced several new Analytics apps, and naturally Mihailovski's blog post gave a few plugs. One tool, from an outfit called Actual Metrics, lets you access Google Analytics from your Android Google phone. Another, from Desktop-Reporting, lets you grab data from, yes, your desktop.

Meanwhile, a company that insists on calling itself MailChimp is streaming Google Analytics data into its email marketing platform, and an outfit known as ShufflePoint is condemning such stats to PowerPoint purgatory.

"The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users," Mihailovski writes. "Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell."

Documentation for the new API is available from the Google Code site, and Google urges developers to join the Google Analytics API Notify email group (for updates, code changes, and other news) and Google Analytics APIs group (for making friends with other eternal beta users). ®

Security for virtualized datacentres

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.