Feeds

eBay officially not cheaper than High Street

Except possibly for telescopic hats and spares for WWII landing craft

Internet Security Threat Report 2014

eBay has been told not to republish adverts claiming its prices are 25 per cent cheaper than the High Street.

The Advertising Standards Authority found in favour of a complaint that the claim was misleading.

eBay based their advert on third party research and not all the evidence was available. But the online tat bazaar explained that the claim was based on looking at 288 products and finding an average price. This was compared to an average High Street price - the ASA noted that this meant it was possible that one store was regularly cheaper than eBay.

eBay said that using a value weighted average and a volume weighted average gave savings across the product group of 28 per cent and 25 per cent respectively.

The ASA upheld the complaint. It found that items including desktop computers, toys, games and garden furniture were not included but that consumers might expect them to be included.

The regulator said: "The small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline, we considered that the ad was likely to mislead.".

eBay was told it must have robust evidence for such comparative claims in future.

The ASA's full official statement can be read here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.