Feeds

eBay officially not cheaper than High Street

Except possibly for telescopic hats and spares for WWII landing craft

Next gen security for virtualised datacentres

eBay has been told not to republish adverts claiming its prices are 25 per cent cheaper than the High Street.

The Advertising Standards Authority found in favour of a complaint that the claim was misleading.

eBay based their advert on third party research and not all the evidence was available. But the online tat bazaar explained that the claim was based on looking at 288 products and finding an average price. This was compared to an average High Street price - the ASA noted that this meant it was possible that one store was regularly cheaper than eBay.

eBay said that using a value weighted average and a volume weighted average gave savings across the product group of 28 per cent and 25 per cent respectively.

The ASA upheld the complaint. It found that items including desktop computers, toys, games and garden furniture were not included but that consumers might expect them to be included.

The regulator said: "The small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline, we considered that the ad was likely to mislead.".

eBay was told it must have robust evidence for such comparative claims in future.

The ASA's full official statement can be read here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.