eBay officially not cheaper than High Street
Except possibly for telescopic hats and spares for WWII landing craft
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eBay has been told not to republish adverts claiming its prices are 25 per cent cheaper than the High Street.
The Advertising Standards Authority found in favour of a complaint that the claim was misleading.
eBay based their advert on third party research and not all the evidence was available. But the online tat bazaar explained that the claim was based on looking at 288 products and finding an average price. This was compared to an average High Street price - the ASA noted that this meant it was possible that one store was regularly cheaper than eBay.
eBay said that using a value weighted average and a volume weighted average gave savings across the product group of 28 per cent and 25 per cent respectively.
The ASA upheld the complaint. It found that items including desktop computers, toys, games and garden furniture were not included but that consumers might expect them to be included.
The regulator said: "The small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline, we considered that the ad was likely to mislead.".
eBay was told it must have robust evidence for such comparative claims in future.
The ASA's full official statement can be read here. ®
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COMMENTS
eMoron
Got something too bulky / too heavy to post? Don't want to risk possible damage in transit? Well then, go to eBay, and be mindful of the following:
1) You must offer PayPal (which is owned by eBay.) No ifs. No buts. That way, eBay can rip you off for the listing fee and for the sales commission, and eBay-owned PayPal can then rip you off for the commission charged on the compulsory credit transaction.
2) You must not ask for payment in cash on collection. Your listing will be banned by eBay.
3) You must have proof of posting of any item to the buyer's PayPal verified address otherwise PayPal won't cover you in the event of a fraudulent charge-back.
4) So you refrain from asking for cash, you agree to let your buyer pay via PayPal, your item is taken away, eBay hits you with listing fee + sales commission, PayPal hits you with transaction commission, your buyer claims the item was never received, you have no proof of postage because the item was collected, PayPal immediately refunds the buyer and you've just lost not only your property but the money that was 'paid' for it.
Question: how do you sell something without being left open to paying out large sums to a tacky American conglomerate and being defrauded as well?
Answer: keep well clear of eBay, the online auction site for eMorons everywhere.
It shouldn't even be allowed to operate in the UK considering the illegality of its unfair terms and conditions (as per above.)
this assumes
that adverts at any point in time have ever told the truth? Its not like ebay is a one off case. why pick on them?
China Sellers OK
@spectacularly refined chap and AC
I have purchased many things from Chinese and HK sellers without issues. My last large purchase was a new 135mm Nikon lens, the fellow had at the time of purchase a positive feedback of 22 thousand. Service was first rate. The lens arrived in 5 days by Fedex. The store name is Chinaarts if the mods will let this through.
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