Feeds

eBay officially not cheaper than High Street

Except possibly for telescopic hats and spares for WWII landing craft

3 Big data security analytics techniques

eBay has been told not to republish adverts claiming its prices are 25 per cent cheaper than the High Street.

The Advertising Standards Authority found in favour of a complaint that the claim was misleading.

eBay based their advert on third party research and not all the evidence was available. But the online tat bazaar explained that the claim was based on looking at 288 products and finding an average price. This was compared to an average High Street price - the ASA noted that this meant it was possible that one store was regularly cheaper than eBay.

eBay said that using a value weighted average and a volume weighted average gave savings across the product group of 28 per cent and 25 per cent respectively.

The ASA upheld the complaint. It found that items including desktop computers, toys, games and garden furniture were not included but that consumers might expect them to be included.

The regulator said: "The small print was of insufficient size to avoid being overlooked, and because it contradicted the main message of the headline, we considered that the ad was likely to mislead.".

eBay was told it must have robust evidence for such comparative claims in future.

The ASA's full official statement can be read here. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.