Feeds

Google should punt content thief ad payments to rights owners

Big networks should get noble, says software firm

5 things you didn’t know about cloud backup

A content-tracking software company wants the internet's biggest advertising networks to siphon money from advertising on copyright-infringing websites and divert it to the material's original owners. No major ad network has signed up yet.

Attribute is forming the Fair Syndication Network, a grouping of publishers who will use Attribute's content-tracking technology to identify websites which use whole chunks of other people's material in order to attract advertising. The Network will then try to divert advertising money from those sites to the creators of the content.

"What if you received a portion of the ad revenue from the reusing party whenever a full copy of your content is found on another site?" says Attribute's description of the Fair Syndication Network. "Technology now exists that can identify your content wherever it is monetized and ensure that you get your fair share from the ad networks serving the ads."

To ensure that creators get their 'fair share', though, the Network will have to persuade advertising networks to divert money from website owners to the original creators of content.

The system is designed to divert money to content creators from spam blogs, websites which simply reproduce masses of content in full in a bid to appear like news sites and attract pay per click advertising from the major ad networks, such as Yahoo!'s or Google's.

Technology news publisher Techcrunch was invited to a demonstration of the system and said that Attribute surveyed such sites and found that 94% of the sites were served ads by one of the three biggest networks: Yahoo!, DoubleClick and AdSense. Google acquired DoubleClick in 2008 and AdSense is Google's advertising programme for publishers.

The Network aims to convince those three networks that when ad money is earned by sites that take content without permission, some of that money should be diverted to content creators.

Attribute chief executive told the Wall Street Journal (WSJ), that although it is in discussions with major ad networks, none has yet signed up. He told the paper that he believed the US's Digital Millennium Copyright Act (DMCA) created ad network liability when networks were informed that sites breached copyright law.

One problem automated systems face is that copyrighted material can be legally used under exceptions to copyright laws, such as those for news reporting. The Attribute system would only register uses of material above a certain word limit and would ignore excerpts within quotation marks to try to take account of 'fair use' exceptions.

The biggest content producer that has signed up to the Network is news agency Reuters.

Copyright © 2009, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.