Feeds

Apple rides fanbois to popularity crown (again)

4,564 Americans can't be wrong?

Internet Security Threat Report 2014

Apple trounced all competition in a recent Forrester Research customer-satisfaction survey. And in other news, dog bites man.

The Cupertinians have been rated as most-loved for years - but this time their margin of affection is embarrassing. According to Forrester's survey of 4,564 Americans, Apple scored a full 14 percentage points higher than their closest rival, Gateway (remember them?), at 80 to 66 per cent. Next down the list were HP, that company's sub-brand Compaq, and Dell.

Forrester also discovered that the entire personal-computer industry isn't highly regarded by the American consumer. Apple's 80 per cent rating placed them only in the "good" category, while Gateway's 66 placed them a mere one point into the "okay" category. All PC companies taken together managed to only squeak ahead of such consumer pariahs as ISPs, cable-TV services, and health-insurance cabals.

Even airlines scored better than personal-computer companies. Ponder that one for a moment.

Apple must be doing something right. According to the University of Michigan's annual American Customer Satisfaction Index, Cupertino has led all personal-computer makers in customer satisfaction for the past five years. Last year, J.D. Power pointed out the obvious fact that the iPhone was the most popular smartphone.

It can't just be cute ads and Jonathan Ive's design smarts that keep Apple's customers happy. Maybe Macs really are more intuitive and pleasurable to use for the average Joe and Jane.

Or maybe it's Vista. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.