Feeds

Apple rides fanbois to popularity crown (again)

4,564 Americans can't be wrong?

Security and trust: The backbone of doing business over the internet

Apple trounced all competition in a recent Forrester Research customer-satisfaction survey. And in other news, dog bites man.

The Cupertinians have been rated as most-loved for years - but this time their margin of affection is embarrassing. According to Forrester's survey of 4,564 Americans, Apple scored a full 14 percentage points higher than their closest rival, Gateway (remember them?), at 80 to 66 per cent. Next down the list were HP, that company's sub-brand Compaq, and Dell.

Forrester also discovered that the entire personal-computer industry isn't highly regarded by the American consumer. Apple's 80 per cent rating placed them only in the "good" category, while Gateway's 66 placed them a mere one point into the "okay" category. All PC companies taken together managed to only squeak ahead of such consumer pariahs as ISPs, cable-TV services, and health-insurance cabals.

Even airlines scored better than personal-computer companies. Ponder that one for a moment.

Apple must be doing something right. According to the University of Michigan's annual American Customer Satisfaction Index, Cupertino has led all personal-computer makers in customer satisfaction for the past five years. Last year, J.D. Power pointed out the obvious fact that the iPhone was the most popular smartphone.

It can't just be cute ads and Jonathan Ive's design smarts that keep Apple's customers happy. Maybe Macs really are more intuitive and pleasurable to use for the average Joe and Jane.

Or maybe it's Vista. ®

New hybrid storage solutions

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.