Feeds

Apple rides fanbois to popularity crown (again)

4,564 Americans can't be wrong?

High performance access to file storage

Apple trounced all competition in a recent Forrester Research customer-satisfaction survey. And in other news, dog bites man.

The Cupertinians have been rated as most-loved for years - but this time their margin of affection is embarrassing. According to Forrester's survey of 4,564 Americans, Apple scored a full 14 percentage points higher than their closest rival, Gateway (remember them?), at 80 to 66 per cent. Next down the list were HP, that company's sub-brand Compaq, and Dell.

Forrester also discovered that the entire personal-computer industry isn't highly regarded by the American consumer. Apple's 80 per cent rating placed them only in the "good" category, while Gateway's 66 placed them a mere one point into the "okay" category. All PC companies taken together managed to only squeak ahead of such consumer pariahs as ISPs, cable-TV services, and health-insurance cabals.

Even airlines scored better than personal-computer companies. Ponder that one for a moment.

Apple must be doing something right. According to the University of Michigan's annual American Customer Satisfaction Index, Cupertino has led all personal-computer makers in customer satisfaction for the past five years. Last year, J.D. Power pointed out the obvious fact that the iPhone was the most popular smartphone.

It can't just be cute ads and Jonathan Ive's design smarts that keep Apple's customers happy. Maybe Macs really are more intuitive and pleasurable to use for the average Joe and Jane.

Or maybe it's Vista. ®

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.