Feeds

Ask.com rehires butler Jeeves

Rebranding reverse ferret

Secure remote control for conventional and virtual desktops

Ask.com has redeployed dotcom-era cartoon butler Jeeves in its battle to attract web searchers away from Google in the UK.

He's been back since November last year, but the PR operation appears to only have begun today.

The fact that nobody really noticed Jeeves in the meantime suggests the firm will need more than a whimsical mascot to regain relevance. It has about a 2 per cent search market share in the UK.

Jeeves was banished below stairs by new owner IAC in 2006, which today said he has returned in response to "user demand". Research for Ask.com showed 83 per cent of those surveyed remembered Jeeves, compared to 72 per cent who knew what Ask.com was.

Ask Jeeves, as the site will apparently be known once again, enjoyed a high profile in the dotcom era, thanks to TV advertising provided by investor Granada, an ITV franchise. The site encouraged users to submit queries as natuial language questions rather than Google-style keyword searches. ®

Security for virtualized datacentres

More from The Register

next story
UNIX greybeards threaten Debian fork over systemd plan
'Veteran Unix Admins' fear desktop emphasis is betraying open source
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
Torvalds CONFESSES: 'I'm pretty good at alienating devs'
Admits to 'a metric ****load' of mistakes during work with Linux collaborators
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.