Feeds

Ask.com rehires butler Jeeves

Rebranding reverse ferret

Remote control for virtualized desktops

Ask.com has redeployed dotcom-era cartoon butler Jeeves in its battle to attract web searchers away from Google in the UK.

He's been back since November last year, but the PR operation appears to only have begun today.

The fact that nobody really noticed Jeeves in the meantime suggests the firm will need more than a whimsical mascot to regain relevance. It has about a 2 per cent search market share in the UK.

Jeeves was banished below stairs by new owner IAC in 2006, which today said he has returned in response to "user demand". Research for Ask.com showed 83 per cent of those surveyed remembered Jeeves, compared to 72 per cent who knew what Ask.com was.

Ask Jeeves, as the site will apparently be known once again, enjoyed a high profile in the dotcom era, thanks to TV advertising provided by investor Granada, an ITV franchise. The site encouraged users to submit queries as natuial language questions rather than Google-style keyword searches. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
HTML5 vs native: Harry Coder and the mudblood mobile app princes
Developers just want their ideas to generate money
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.