Feeds

Ask.com rehires butler Jeeves

Rebranding reverse ferret

Top 5 reasons to deploy VMware with Tegile

Ask.com has redeployed dotcom-era cartoon butler Jeeves in its battle to attract web searchers away from Google in the UK.

He's been back since November last year, but the PR operation appears to only have begun today.

The fact that nobody really noticed Jeeves in the meantime suggests the firm will need more than a whimsical mascot to regain relevance. It has about a 2 per cent search market share in the UK.

Jeeves was banished below stairs by new owner IAC in 2006, which today said he has returned in response to "user demand". Research for Ask.com showed 83 per cent of those surveyed remembered Jeeves, compared to 72 per cent who knew what Ask.com was.

Ask Jeeves, as the site will apparently be known once again, enjoyed a high profile in the dotcom era, thanks to TV advertising provided by investor Granada, an ITV franchise. The site encouraged users to submit queries as natuial language questions rather than Google-style keyword searches. ®

Beginner's guide to SSL certificates

More from The Register

next story
That dreaded syncing feeling: Will Microsoft EVER fix OneDrive?
Microsoft's long history of broken Windows sync
Mozilla, EFF, Cisco back free-as-in-FREE-BEER SSL cert authority
Let’s Encrypt to give HTTPS-everywhere a boost in 2015
SLURP! Flick your TONGUE around our LOLLIPOP – Google
Android 5 is coming – IF you're lucky enough to have the right gadget
Nokia's N1 fondleslab's HIDDEN BRILLIANCE: The 'Z Launcher'
Sugarcoating Android's Lollipop makes tab easier to swallow
Bug fixes! Get your APPLE BUG FIXES! iOS and OS X updates right here!
Yosemite fixes Wi-Fi hiccup, older iOS devices get performance boost
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Meet Windows 10's new UI for OneDrive – also known as File Explorer
New preview build continues Redmond's retreat to the desktop
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.