Feeds

Microsoft targets Barmy Army with Silverlight

Broad front, not deep pockets

High performance access to file storage

Microsoft was embarrassed when Major League Baseball dumped Silverlight, the company's fledging browser-based media player it had signed onto in less than a year.

It was the second blow to Silverlight. NBC - who'd used Silverlight to stream its Olympics coverage - picked Adobe Systems' Flash for its online NFL coverage last autumn rather than Silverlight.

Microsoft's trying to prove Silverlight is ready for business. And a component of that involves winning and keeping big names in the camp against Flash and AIR from Adobe.

Having lost MLB and NBC's football in the US, Microsoft has now flagged up its latest win for Silverlight: cricket on the subcontinent.

Silverlight will be used to broadcast more than 500 hours of live and on-demand video content from the official website of the Indian Premier League (IPL).

The site - IPLT20.com - last year recorded 50.2 million page views, 10 million visits, and five million unique visitors during the course of the six-week season, Microsoft has said.

The goal this season is for 400 million page views, 45 million visits, and 10 million unique visitors. To provide some context, NBC's Olympics coverage on Silverlight pulled in 1.3 billion page views and saw 52.1 million unique visitors.

There's still much to play for in the rich-internet applications market, and Microsoft's still in the race. NBC has said it will use Silverlight to stream next year's Winter Olympics in Vancouver, Canada.

Early technical problems with Silverlight that saw MLB dump the player may have been solved in its latest edition, Silverlight 3, and Microsoft may have the Winter Olympics, but there's one big problem Microsoft and Silverlight must still overcome: the ubiquity of Flash. Organizations building and selling content will continue to target what's already out there rather than take a chance helping push a new platform.

It's one thing for Microsoft's executives to sign big deals with flagship customers, but there's a gap between this world and the real world of what customers' end users and consumers are using.

Microsoft's done a great deal of work to make it easier to download Silverlight, but download you still must. And much of the content that uses Silverlight still only comes from Microsoft.

Uptake of Silverlight as a medium for building and streaming content is going to rely on more than flagship customers. It's going take slow-and-steady permeation of the player during the next few years on a broad front, rather than pockets of success. ®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.