Feeds

Symbian show struggles for identity

Just needs name, theme and branding

Boost IT visibility and business value

This year's Symbian show has a date; October 27th, and a venue; Earls Court, but is looking for suggestions from the crowd when it comes to a name, theme, branding and content.

The news comes in a blog posting from David Wood, who delights in the job title of "Catalyst & Futurist" but explains that the new Foundation has no idea what to call the show-formerly-known-as-the-Symbian-Smartphone-show, or what kind of content would most attract the open-source community that's going to be vital to Symbian's future.

Originally called the "Developer Conference" and then "Symbian Exposium", the company shoehorned "smartphone" into the title once the term came into vogue, which is what it was called up to last year. But that was when Symbian was a limited company and wanted to appeal to corporate markets and network operators. This time around the new image is "playful" and "yellow", and Mr.Wood is looking for suggestions that reflect the new image.

Unfortunately the first response seems to reflect Symbian's problems a little too accurately. When asked about those who should present at the event, one David Durant suggests:

"Some folks from Android ... Android is another organisation driving to leverage the mobile space community. They’ve been doing it longer than Symbian has."

Symbian has, of course, been open sourced for a long time - although licensed - but the perception is of a new platform struggling to compete with the iPhone and Android. This is a bit like saying that internal combustion is going to have to pick up some hints from Tesla and its ilk to compete with electric power - Symbian might not be as sexy as the iPhone, but it's everywhere (outside the US).

Unfortunately perception is more important than reality, so Mr. Wood is going to have to find a brand, name and some content that reflects a stable history as well as yellow playfulness - a combination which could prove beyond the wisdom of the crowds. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
UK mobile coverage is BETTER than EVER, networks tell Ofcom
Regulator swallows this line and parrots it back out at us. What are they playing at?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.