Feeds

Fasthosts' market leadership claims banned

'Number one' was talking number two

Internet Security Threat Report 2014

Fasthosts has been banned from claiming it is the "UK's Number one web host" in adverts, after a rival complained it was used flawed data and exaggerated graphs to mislead potential customers.

The Advertising Standards Authority (ASA) upheld three complaints against the Gloucester-based firm last week, because it found its claims were untrue and unsubstantiated.

The complaint came from rival GX Networks, formerly known as Pipex web hosting. Fasthosts had used out-of-date data from the research firm Netcraft to support its assertions in print and online that it had "over two times more UK hosted websites than its nearest competitor", the ASA found.

The watchdog also said it was concerned that there was no agreement that having the most domains or hostnames implied market leadership.

GX Networks also complained that Netcraft had collected inaccurate data last year when it was ditching its Pipex branding.

"Because the ads used data for the period in question that had been shown to be flawed and because the ads did not make sufficiently clear the basis of the claims, we concluded that the ads were likely to mislead," the ASA wrote.

Fasthosts was ordered not to repeat its leadership claims in future, unless it had comprehensive and contemporary data to show that by value or volume, it was the top selling web host. ®

Internet Security Threat Report 2014

More from The Register

next story
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.