Feeds

Pizza-polluting YouTube plonkers soil Domino's

Internet bogey bandits wreak corporate havoc

Beginner's guide to SSL certificates

Two US Domino's pizza employees who filmed themselves performing a gross-out food prank have been fired, but not before the clammy hand of Web 2.0 ensured their larks would live in infamy.

The salami-slaves' handiwork, uploaded to YouTube and viewed a million times before its removal, was quickly spluttered all over the internet, resulting in rather embarrassing Google results for Domino's, the New York Times gravely reports. Five of the 12 top results on the first page of Google contained some reference to it, while Twitter fairly lit up with eager discussion of the caper (Caper! Like on a pizza! Ha! Yes!) and succeeded in drawing attention to its boring, self-important self as usual.

The pair of geniuses, 31-year-old Kristy Hammonds and 32-year-old Michael Setzer, were working at a Domino's franchise in Conover, North Carolina, when they decided to liven up their day with a little health-regulation horseplay. Hammonds, helpfully clad in a Domino's hat and explaining "That's how we roll at Domino's," wielded the camera in the kitchen as Setzer put cheese up his nose, sneezed copiously over sandwiches and performed other bodily-emission-based, ingredient-befouling acts we blanche to describe. They were quickly identified after the video went internet-batshit, as these things will.

Domino's went quickly into damage-control mode, inevitably firing the employees and producing its own video of apology and reassurance, as well as succumbing to the inevitable and delving into Twitter. However, the palliative words of chief executive Michael Doyle could only flutter against the mighty opinion-forming fist of the internet - the research firm YouGov found that consumer perception of the brand had gone from positive to negative in days. (Personally we don't give a stuff as long as they keep bringing us that awesome garlic dippy sauce that gives the crust a whole new lease of life.)

Setzer and Hammonds insisted the besmirched comestibles were never delivered to the public, but they were nevertheless charged with "delivering prohibited foods", and the branch was closed for decontamination. Hammonds sent a hand-wringing email explaining “It was fake and I wish that everyone knew that!!!!... I AM SOO SORRY!” - but no amount of judicious use of exclamation marks and caps lock could convince a now squicked-out public.

The video was removed from YouTube after Hammonds, amusingly, filed a copyright claim. But naturellement, El Reg has located the footage for your viewing pleasure (thanks be to LiveLeak).

Domino's is now planning to file suit against their former employees, according to spokesman Tim McIntyre, who shrugged to the NYT: “We got blindsided by two idiots with a video camera and an awful idea... What we missed was the perpetual mushroom effect of viral sensations." We presume he intended no pun. ®

Bogeynote

Nul points for originality - West Midlands Subway sarnie-stuffer and champion pillock Richard Shannon pioneered this kind of hilarity earlier this year, although lettuce was his chosen victim.

Security for virtualized datacentres

More from The Register

next story
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.