Feeds

Pizza-polluting YouTube plonkers soil Domino's

Internet bogey bandits wreak corporate havoc

Build a business case: developing custom apps

Two US Domino's pizza employees who filmed themselves performing a gross-out food prank have been fired, but not before the clammy hand of Web 2.0 ensured their larks would live in infamy.

The salami-slaves' handiwork, uploaded to YouTube and viewed a million times before its removal, was quickly spluttered all over the internet, resulting in rather embarrassing Google results for Domino's, the New York Times gravely reports. Five of the 12 top results on the first page of Google contained some reference to it, while Twitter fairly lit up with eager discussion of the caper (Caper! Like on a pizza! Ha! Yes!) and succeeded in drawing attention to its boring, self-important self as usual.

The pair of geniuses, 31-year-old Kristy Hammonds and 32-year-old Michael Setzer, were working at a Domino's franchise in Conover, North Carolina, when they decided to liven up their day with a little health-regulation horseplay. Hammonds, helpfully clad in a Domino's hat and explaining "That's how we roll at Domino's," wielded the camera in the kitchen as Setzer put cheese up his nose, sneezed copiously over sandwiches and performed other bodily-emission-based, ingredient-befouling acts we blanche to describe. They were quickly identified after the video went internet-batshit, as these things will.

Domino's went quickly into damage-control mode, inevitably firing the employees and producing its own video of apology and reassurance, as well as succumbing to the inevitable and delving into Twitter. However, the palliative words of chief executive Michael Doyle could only flutter against the mighty opinion-forming fist of the internet - the research firm YouGov found that consumer perception of the brand had gone from positive to negative in days. (Personally we don't give a stuff as long as they keep bringing us that awesome garlic dippy sauce that gives the crust a whole new lease of life.)

Setzer and Hammonds insisted the besmirched comestibles were never delivered to the public, but they were nevertheless charged with "delivering prohibited foods", and the branch was closed for decontamination. Hammonds sent a hand-wringing email explaining “It was fake and I wish that everyone knew that!!!!... I AM SOO SORRY!” - but no amount of judicious use of exclamation marks and caps lock could convince a now squicked-out public.

The video was removed from YouTube after Hammonds, amusingly, filed a copyright claim. But naturellement, El Reg has located the footage for your viewing pleasure (thanks be to LiveLeak).

Domino's is now planning to file suit against their former employees, according to spokesman Tim McIntyre, who shrugged to the NYT: “We got blindsided by two idiots with a video camera and an awful idea... What we missed was the perpetual mushroom effect of viral sensations." We presume he intended no pun. ®

Bogeynote

Nul points for originality - West Midlands Subway sarnie-stuffer and champion pillock Richard Shannon pioneered this kind of hilarity earlier this year, although lettuce was his chosen victim.

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.