Feeds

Blizzard ditches long-time WoW operator

Dependency issues

Providing a secure and efficient Helpdesk

Blizzard Entertainment is dumping its long-time China World of Warcraft distributor and operator, a company that relies heavily on the online adventure, for a rival operation.

Online games operator NetEase.com said on Thursday it has won a three-year license to host Blizzard's massively popular role playing game in mainland China. The firm presently hosts nearly every other Blizzard game in the country.

WoW's current license is held by rival The9, a contract that's set to expire on June 8. The9 has some of the most powerful privately owned supercomputers in the country, which it uses to host a number of online games. However, the company gets at least 75 per cent of its revenue from WoW alone. Clearly not good news for The9.

NetEase said it's not going change the current time-based billing model for WoW when the license to operate the game is transferred over. In most other areas, Blizzard charges gamers by the month. Last August, NetEase scored a license to operate Starcraft II, Warcraft III multiplayer services in China.

The fate of WoW's new second expansion, Wrath of the Lich King is still unclear in China. Although NetEase acquired the license to sell Wrath there, Chinese censors wouldn't have any of The9's earlier attempts to bring the expansion into the country. Officials cited People's Republic govermentspeak grievances over Wrath's "objectionable" content, like its frequent depictions of skeletons and the new Death Knight class of hero. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.