Feeds

Blizzard ditches long-time WoW operator

Dependency issues

Intelligent flash storage arrays

Blizzard Entertainment is dumping its long-time China World of Warcraft distributor and operator, a company that relies heavily on the online adventure, for a rival operation.

Online games operator NetEase.com said on Thursday it has won a three-year license to host Blizzard's massively popular role playing game in mainland China. The firm presently hosts nearly every other Blizzard game in the country.

WoW's current license is held by rival The9, a contract that's set to expire on June 8. The9 has some of the most powerful privately owned supercomputers in the country, which it uses to host a number of online games. However, the company gets at least 75 per cent of its revenue from WoW alone. Clearly not good news for The9.

NetEase said it's not going change the current time-based billing model for WoW when the license to operate the game is transferred over. In most other areas, Blizzard charges gamers by the month. Last August, NetEase scored a license to operate Starcraft II, Warcraft III multiplayer services in China.

The fate of WoW's new second expansion, Wrath of the Lich King is still unclear in China. Although NetEase acquired the license to sell Wrath there, Chinese censors wouldn't have any of The9's earlier attempts to bring the expansion into the country. Officials cited People's Republic govermentspeak grievances over Wrath's "objectionable" content, like its frequent depictions of skeletons and the new Death Knight class of hero. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
4chan outraged by Emma Watson nudie photo leak SCAM
In the immortal words of Shaggy, it wasn't me us ... amirite?
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.