Feeds

Blizzard ditches long-time WoW operator

Dependency issues

Maximizing your infrastructure through virtualization

Blizzard Entertainment is dumping its long-time China World of Warcraft distributor and operator, a company that relies heavily on the online adventure, for a rival operation.

Online games operator NetEase.com said on Thursday it has won a three-year license to host Blizzard's massively popular role playing game in mainland China. The firm presently hosts nearly every other Blizzard game in the country.

WoW's current license is held by rival The9, a contract that's set to expire on June 8. The9 has some of the most powerful privately owned supercomputers in the country, which it uses to host a number of online games. However, the company gets at least 75 per cent of its revenue from WoW alone. Clearly not good news for The9.

NetEase said it's not going change the current time-based billing model for WoW when the license to operate the game is transferred over. In most other areas, Blizzard charges gamers by the month. Last August, NetEase scored a license to operate Starcraft II, Warcraft III multiplayer services in China.

The fate of WoW's new second expansion, Wrath of the Lich King is still unclear in China. Although NetEase acquired the license to sell Wrath there, Chinese censors wouldn't have any of The9's earlier attempts to bring the expansion into the country. Officials cited People's Republic govermentspeak grievances over Wrath's "objectionable" content, like its frequent depictions of skeletons and the new Death Knight class of hero. ®

The Power of One Infographic

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.