Feeds

Trafficmaster preps mobile phone drive

Info firm launches beta for smartphones

Internet Security Threat Report 2014

The biggest mobile data user in the UK is just about to discover phones.

Trafficmaster is expected to announce its smartphone offering in a couple of weeks and is currently recruiting beta testers here.

It’s Windows Mobile only at the moment with BlackBerry and S60 to follow. There are no plans for Android, and iPhone is too locked down by what Apple lets you sell.

With over 80,000 users on dedicated hardware you would have thought that wouldn’t have taken five years for Trafficmaster to make the jump to mobile phones, but it seems that the lack of phones with built-in GPS has held them back.

It’s a shame because the unusual thing about the Trafficmaster software, called SmartNav, is that it uses an often forgotten mobile phone technology: voice. You can faff around with touchscreens and favourites if you want to enter a postcode, but what makes SmartNav that little bit different is that you set the destination by talking to a real person.

When you use the application to make a call to the operator (or Personal Assistant in Trafficmasterspeak) the phone sends your location, derived from the GPS, to the PA. You say where you want to go and the operator gets the system to calculate the route. The call then switches from voice to data and a turn by turn route is downloaded over the air into the phone.

The route includes traffic information and if the traffic changes while you are en route an update is sent. You pay a monthly sub, for the call and for the data. A pay as you go option will follow. There is no extra charge for traffic updates. The beta testers get the application and 90 days of usage free.

Trafficmaster typically supples traffic data to car fleets and other data services, from a network of 7,500 traffic sensors. The service reckons its network covers 8,000 miles including all the UK's motorways and 95 per cent of its trunk roads. Which presumably means it won't be able to warn you that a GPS-spoofed Czech lorry driver is currently blocking the B road to your country cottage. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Broadband sellers in the UK are UP TO no good, says Which?
Speedy network claims only apply to 10% of customers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.