Feeds

Trafficmaster preps mobile phone drive

Info firm launches beta for smartphones

Providing a secure and efficient Helpdesk

The biggest mobile data user in the UK is just about to discover phones.

Trafficmaster is expected to announce its smartphone offering in a couple of weeks and is currently recruiting beta testers here.

It’s Windows Mobile only at the moment with BlackBerry and S60 to follow. There are no plans for Android, and iPhone is too locked down by what Apple lets you sell.

With over 80,000 users on dedicated hardware you would have thought that wouldn’t have taken five years for Trafficmaster to make the jump to mobile phones, but it seems that the lack of phones with built-in GPS has held them back.

It’s a shame because the unusual thing about the Trafficmaster software, called SmartNav, is that it uses an often forgotten mobile phone technology: voice. You can faff around with touchscreens and favourites if you want to enter a postcode, but what makes SmartNav that little bit different is that you set the destination by talking to a real person.

When you use the application to make a call to the operator (or Personal Assistant in Trafficmasterspeak) the phone sends your location, derived from the GPS, to the PA. You say where you want to go and the operator gets the system to calculate the route. The call then switches from voice to data and a turn by turn route is downloaded over the air into the phone.

The route includes traffic information and if the traffic changes while you are en route an update is sent. You pay a monthly sub, for the call and for the data. A pay as you go option will follow. There is no extra charge for traffic updates. The beta testers get the application and 90 days of usage free.

Trafficmaster typically supples traffic data to car fleets and other data services, from a network of 7,500 traffic sensors. The service reckons its network covers 8,000 miles including all the UK's motorways and 95 per cent of its trunk roads. Which presumably means it won't be able to warn you that a GPS-spoofed Czech lorry driver is currently blocking the B road to your country cottage. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.