Feeds

Teens reject Microsoft's Zune

Player's stairway to Heaven

Designing a Defense for Mobile Applications

Not a single teen plans to buy a Zune, Microsoft's ill-conceived challenger to Apple's iPod.

And that's probably just as well, given it looks like Microsoft is sending its player heavenward following what's looking like the Zune's final physical manifestation.

In a result that has more in common with North Korean election, a survey of teenagers has found 100 per cent will buy one of Apple's music players in the next year.

Piper Jaffray's biannual report even suggests these could be the new owners' second iPods. While 92 per cent already owned an MP3 player, 86 per cent already had an iPod.

Just four per cent owned a Zune, meaning Microsoft beat Sony and Sandisk for second place but that it also tied with the "other" category.

That'll make tough reading for the few remaining Zunesters at Microsoft planning a new round of Zune hardware before the end of the year and who must be wondering why they've been left manning this particular fort.

The Zune unit was disbanded and broken up in February, and once the new hardware is finished, the focus will be on services for the PC, phone, and TV.

The software and services portion of the Zune unit were absorbed by Microsoft's Media Room and Media Center TV businesses. The hardware people were taken over by Microsoft's Windows Mobile unit. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.