Feeds

Teens reject Microsoft's Zune

Player's stairway to Heaven

Next gen security for virtualised datacentres

Not a single teen plans to buy a Zune, Microsoft's ill-conceived challenger to Apple's iPod.

And that's probably just as well, given it looks like Microsoft is sending its player heavenward following what's looking like the Zune's final physical manifestation.

In a result that has more in common with North Korean election, a survey of teenagers has found 100 per cent will buy one of Apple's music players in the next year.

Piper Jaffray's biannual report even suggests these could be the new owners' second iPods. While 92 per cent already owned an MP3 player, 86 per cent already had an iPod.

Just four per cent owned a Zune, meaning Microsoft beat Sony and Sandisk for second place but that it also tied with the "other" category.

That'll make tough reading for the few remaining Zunesters at Microsoft planning a new round of Zune hardware before the end of the year and who must be wondering why they've been left manning this particular fort.

The Zune unit was disbanded and broken up in February, and once the new hardware is finished, the focus will be on services for the PC, phone, and TV.

The software and services portion of the Zune unit were absorbed by Microsoft's Media Room and Media Center TV businesses. The hardware people were taken over by Microsoft's Windows Mobile unit. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?