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Brits not sold on eco handsets

Price, battery life more important than greenness

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Several handset manufacturers have already started marketing eco-friendly mobile phones, but a new survey’s discovered that only a small minority of Brits are actually sold on so-called eco phones.

Opinium Research – on behalf of website Moneysupermarket – quizzed 2088 UK adults earlier this year and discovered that a whopping 88 per cent couldn't careless about the eco-friendliness of their mobile phone.

Just under half – 49 per cent – said they’d refuse to pay more for a handset just because it was made from recycled materials. The body of Samsung’s E200, for example, is made entirely from “bio-plastic” extracted from corn.

Those questioned admitted that a phone’s purchase price, battery life and durability were their top concerns. Some 13 per cent went as far as admitting that they wouldn’t buy a mobile phone if it was made from recycled materials.

However, the study revealed that many simply don’t know how hazardous a mobile phone can actually be to the environment if not disposed of properly.

For example, 39 per cent either thought that phones don’t have any hazardous materials inside them or admitted that they’d no idea if phones do. ®

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