Feeds

Microsoft wraps Live Search in chicken and breadcrumbs

Redmond prays Kiev contents will be hot

New hybrid storage solutions

Microsoft has cranked up the PR machine by releasing a little more detail about the forthcoming revamp of its Google-wannabe Live Search brand.

The software vendor revealed to the Wall Street Journal yesterday that its search engine re-launch project carried the code name of Kiev.

It’s understood that Microsoft has hired London-based ad agency JWT to head up an $100m ad campaign to push its rebranded search engine, although the company has declined to comment on the alleged deal.

Up to now, Microsoft has struggled to pull in new users for its service, in part because of people failing to distinguish Live Search from the firm's other online properties.

There are several names that appear to be in the running for Redmond’s revamp of its cumbersome Live Search brand, including Kumo and, more recently, Bing.

Microsoft has registered .com and .net domains for both monikers and pointed its web servers at them too, according to the Whois database.

The company’s senior online audience biz veep Yusuf Mehdi told the WSJ that Microsoft was readying its campaign to woo users away from Google’s ubiquitous search engine.

However, Mehdi remained quiet on the finer details of the Kiev project. Instead he confirmed that Microsoft has been testing its new search engine in-house under the Kumo tag.

But the name game remains a mystery and no one is sure what way Redmond will jump with the re-brand, which is expected to launch in June. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.