Feeds

Microsoft wraps Live Search in chicken and breadcrumbs

Redmond prays Kiev contents will be hot

Website security in corporate America

Microsoft has cranked up the PR machine by releasing a little more detail about the forthcoming revamp of its Google-wannabe Live Search brand.

The software vendor revealed to the Wall Street Journal yesterday that its search engine re-launch project carried the code name of Kiev.

It’s understood that Microsoft has hired London-based ad agency JWT to head up an $100m ad campaign to push its rebranded search engine, although the company has declined to comment on the alleged deal.

Up to now, Microsoft has struggled to pull in new users for its service, in part because of people failing to distinguish Live Search from the firm's other online properties.

There are several names that appear to be in the running for Redmond’s revamp of its cumbersome Live Search brand, including Kumo and, more recently, Bing.

Microsoft has registered .com and .net domains for both monikers and pointed its web servers at them too, according to the Whois database.

The company’s senior online audience biz veep Yusuf Mehdi told the WSJ that Microsoft was readying its campaign to woo users away from Google’s ubiquitous search engine.

However, Mehdi remained quiet on the finer details of the Kiev project. Instead he confirmed that Microsoft has been testing its new search engine in-house under the Kumo tag.

But the name game remains a mystery and no one is sure what way Redmond will jump with the re-brand, which is expected to launch in June. ®

Protecting against web application threats using SSL

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.