Feeds

Sims creator Will Wright leaves EA

Prefers Stupid Fun Club

5 things you didn’t know about cloud backup

Will Wright, one of the most renowned game designers in the world, is leaving Electronic Arts and Maxis to focus on Stupid Fun Club, an "entertainment think tank" he founded in 2001.

Wright has been at Electronic Arts for 12 years and created some of the company's most profitable titles, including The Sims and Spore.

EA announced Wright's departure today, saying it has invested in Stupid Fun Club to become an equal partner in the venture with Wright.

Berkeley-based Stupid Fun Club was originally formed as a robotics workshop, but is now described as "developing new Intellectual Properties to be deployed across multiple fronts including video games, movies, television, the internet, and toys."

EA said it holds first rights to develop game concepts that come from Stupid Fun Club projects.

"The entertainment industry is moving rapidly into an era of revolutionary change," Wright said in a statement. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment of a variety of platforms."

Wright's departure is likely a bid for creative autonomy and removal of EA oversight for the notoriously innovative game designer, although no specific reason for his leaving was given.

Lucy Bradshow, veep and general manager of EA-owned Maxis will continue to helm the operation and the Spore franchise. Rod Humble, head of EA's Play label and his team will launch The Sims 3 in June of this year. ®

The essential guide to IT transformation

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.