Feeds

Sims creator Will Wright leaves EA

Prefers Stupid Fun Club

Gartner critical capabilities for enterprise endpoint backup

Will Wright, one of the most renowned game designers in the world, is leaving Electronic Arts and Maxis to focus on Stupid Fun Club, an "entertainment think tank" he founded in 2001.

Wright has been at Electronic Arts for 12 years and created some of the company's most profitable titles, including The Sims and Spore.

EA announced Wright's departure today, saying it has invested in Stupid Fun Club to become an equal partner in the venture with Wright.

Berkeley-based Stupid Fun Club was originally formed as a robotics workshop, but is now described as "developing new Intellectual Properties to be deployed across multiple fronts including video games, movies, television, the internet, and toys."

EA said it holds first rights to develop game concepts that come from Stupid Fun Club projects.

"The entertainment industry is moving rapidly into an era of revolutionary change," Wright said in a statement. "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment of a variety of platforms."

Wright's departure is likely a bid for creative autonomy and removal of EA oversight for the notoriously innovative game designer, although no specific reason for his leaving was given.

Lucy Bradshow, veep and general manager of EA-owned Maxis will continue to helm the operation and the Spore franchise. Rod Humble, head of EA's Play label and his team will launch The Sims 3 in June of this year. ®

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
Things are looking up in Flappy Bird sequel
'Swing Copters' offers the same gameplay but in a different direction
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.