Feeds

Phorm moves beyond privacy - except when slating rivals

Emotive statements blow City Town Hall wide open

High performance access to file storage

Yet, Ertugrul is a giving kind of guy. In fact, he told the audience last night, he's going to help the quality and regional press keep the money rolling in even as the old models of publishing die out. Ertugrul told his listeners that nearly half the internet advertising spend in the UK goes to one company. He didn't say who, but he also mentioned that there is a certain “large search engine” which rides on the back of the news industry without giving much back in return. Good god, it's almost like a monopoly or something.

When Phorm rolls out, Ertugrul said, traditional publishers will have a sure fire way to exploit their quality content online. Meanwhile, he promised other content providers will get their slice of the advertising pie, whereas before they were just doing it for love. This, said Ertugrul, would mean that bloggers, social policy wonks, and presumably raving lunatics privacy activists would all get a slice.

“Most of the internet today is dark from a revenue standpoint,” said Ertugrul.

It's as if Phorm has gone and democratized the web, ensuring that everyone makes some money, and securing the flow of free content.

Except that there's only so much that advertisers can spend on net advertising. If the pot goes ever broader, perhaps the likes of the New York Times and Guardian might not be able to invest in quality journalism. We'd be stuck with, presumably, a lot of bloggers posting emotive statements.

So a year on, and what has Phorm achieved. It hasn't changed the world, and to be honest, it probably hasn't changed many minds. Except perhaps one. On the way out of the LSE, we overheard Lamont commenting on what a funny old world it was, and how “I never thought I'd be pleading to save the media.” ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.