Feeds

Ad watchdog gives thumbs up for female TV orgasms

Positive ruling on slippery subject

7 Elements of Radically Simple OS Migration

Quangocrats at the UK's advertising watchdog have thrown open the floodgates for women to have orgasms on British television before 11pm, albeit very quietly.

The Advertising Standards Authority has dismissed a complaint about an advert for Durex Play O, described by its makers as a "pleasure enhancing gel for women". The ad featured a "montage of silent clips of women who appeared to express sexual ecstasy set to an excerpt from Mozart's Magic Flute". This piece is famous for its "long squeaky bit in the middle", according to the Reg defense and opera desk.

A female voice over advised viewers they could "Feel like never before" and that Durex play was "all you need".

Apparently the ad had originally been cleared to run only after 11pm, but an aggrieved viewer had spotted it on Channel 4 at the early hour of 10.05pm and promptly "challenged whether it was offensive and overly graphic to be broadcast".

The ASA ruled that while the ad was on earlier than it should have been, the hour and the fact it was on Channel 4 made it unlikely that many impressionable children would have accidentally clapped eyes on it.

"We considered that this ad was not overly graphic, contained no explicit material and was unlikely to cause offence, provided it was scheduled appropriately," the ASA said.

The organisation also noted that the ad featured no nudity, except for male torsos. Which suggests that Play O is not quite all you need. ®

Boost IT visibility and business value

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?