Feeds

Ad watchdog gives thumbs up for female TV orgasms

Positive ruling on slippery subject

High performance access to file storage

Quangocrats at the UK's advertising watchdog have thrown open the floodgates for women to have orgasms on British television before 11pm, albeit very quietly.

The Advertising Standards Authority has dismissed a complaint about an advert for Durex Play O, described by its makers as a "pleasure enhancing gel for women". The ad featured a "montage of silent clips of women who appeared to express sexual ecstasy set to an excerpt from Mozart's Magic Flute". This piece is famous for its "long squeaky bit in the middle", according to the Reg defense and opera desk.

A female voice over advised viewers they could "Feel like never before" and that Durex play was "all you need".

Apparently the ad had originally been cleared to run only after 11pm, but an aggrieved viewer had spotted it on Channel 4 at the early hour of 10.05pm and promptly "challenged whether it was offensive and overly graphic to be broadcast".

The ASA ruled that while the ad was on earlier than it should have been, the hour and the fact it was on Channel 4 made it unlikely that many impressionable children would have accidentally clapped eyes on it.

"We considered that this ad was not overly graphic, contained no explicit material and was unlikely to cause offence, provided it was scheduled appropriately," the ASA said.

The organisation also noted that the ad featured no nudity, except for male torsos. Which suggests that Play O is not quite all you need. ®

High performance access to file storage

More from The Register

next story
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Happy 40th Playmobil: Reg looks back at small, rude world of our favourite tiny toys
Little men straddle LOHAN, attend tiny G20 Summit... ah, sweet memories...
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
Lego is the TOOL OF SATAN, thunders Polish priest
New minifigs like Monster Fighters are turning kids to the dark side
Dark SITH LORD 'Darth Vader' joins battle to rule, er, Ukraine
Only I can 'make an empire out of a republic' intones presidential candidate
Chinese company counters pollution by importing fresh air
Citizens line up for bags of that sweet, sweet mountain air
Google asks April Fools: Want a job? Be our 'Pokemon Master'
Mountain View is prankin' like it's 1999...
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.