Feeds

Ad watchdog gives thumbs up for female TV orgasms

Positive ruling on slippery subject

Secure remote control for conventional and virtual desktops

Quangocrats at the UK's advertising watchdog have thrown open the floodgates for women to have orgasms on British television before 11pm, albeit very quietly.

The Advertising Standards Authority has dismissed a complaint about an advert for Durex Play O, described by its makers as a "pleasure enhancing gel for women". The ad featured a "montage of silent clips of women who appeared to express sexual ecstasy set to an excerpt from Mozart's Magic Flute". This piece is famous for its "long squeaky bit in the middle", according to the Reg defense and opera desk.

A female voice over advised viewers they could "Feel like never before" and that Durex play was "all you need".

Apparently the ad had originally been cleared to run only after 11pm, but an aggrieved viewer had spotted it on Channel 4 at the early hour of 10.05pm and promptly "challenged whether it was offensive and overly graphic to be broadcast".

The ASA ruled that while the ad was on earlier than it should have been, the hour and the fact it was on Channel 4 made it unlikely that many impressionable children would have accidentally clapped eyes on it.

"We considered that this ad was not overly graphic, contained no explicit material and was unlikely to cause offence, provided it was scheduled appropriately," the ASA said.

The organisation also noted that the ad featured no nudity, except for male torsos. Which suggests that Play O is not quite all you need. ®

Security for virtualized datacentres

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.