Feeds

Ad watchdog gives thumbs up for female TV orgasms

Positive ruling on slippery subject

The essential guide to IT transformation

Quangocrats at the UK's advertising watchdog have thrown open the floodgates for women to have orgasms on British television before 11pm, albeit very quietly.

The Advertising Standards Authority has dismissed a complaint about an advert for Durex Play O, described by its makers as a "pleasure enhancing gel for women". The ad featured a "montage of silent clips of women who appeared to express sexual ecstasy set to an excerpt from Mozart's Magic Flute". This piece is famous for its "long squeaky bit in the middle", according to the Reg defense and opera desk.

A female voice over advised viewers they could "Feel like never before" and that Durex play was "all you need".

Apparently the ad had originally been cleared to run only after 11pm, but an aggrieved viewer had spotted it on Channel 4 at the early hour of 10.05pm and promptly "challenged whether it was offensive and overly graphic to be broadcast".

The ASA ruled that while the ad was on earlier than it should have been, the hour and the fact it was on Channel 4 made it unlikely that many impressionable children would have accidentally clapped eyes on it.

"We considered that this ad was not overly graphic, contained no explicit material and was unlikely to cause offence, provided it was scheduled appropriately," the ASA said.

The organisation also noted that the ad featured no nudity, except for male torsos. Which suggests that Play O is not quite all you need. ®

Next gen security for virtualised datacentres

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?