Feeds

As Sun unravels, it's time for a new suit

Update: Sun says not so

Protecting users from Firesheep and other Sidejacking attacks with SSL

There should be a re-evaluation of and re-definition of Sun's core value proposition (CVP), which should not be a re-affirmation that the network is the computer. Yes it is, but so what? That's what got Sun into the state it's now in.

The existing Sun businesses should be divided into sustainable niches, potentially profitable and reinforceable products, and disposable dogs. Acquisitions should be pursued to reinforce the sustainable and reinforceable businesses in line with Sun's new CVP. In storage, a list of potential acquisitions might include 3PAR, Compellent and Xiotech. In servers, Sun should go full tilt into blades and might consider trying to buy Brocade, to position itself for the one-stop server, storage, and networking shop that looks to be developing.

Sun's new CEO needs to conduct a wholesale review of the executive team and reduce the ranks to people who understand and support a necessary new order, and suggest that ones supporting the older, failed strategies in their area need to leave the company.

Who might potential CEOs be? An obvious quality would be to be like the Joe Tucci of ten years ago, someone from outside the top of the server and storage and software mainstream, but who understands it and has the business and personal qualities needed to take a dejected, demoralised and defeated company forward.

Sun's board should consider people with qualities like Brocade's Michael Klayko, someone able to sustain and grow a company against competitors. Riverbed's Jerry Kennelly is possibly a little old. HDS' Jack Domme and Iomega's Jonathan Huberman might have some of the qualities needed. LSI's Abhi Talwarkar might have some of them too. Bill Watkins isn't doing a lot at the moment, by the way.

Whether Scott McNealy should come back like Michael Dell is, in my personal opinion, moot. After all he hired Jonathan Schwartz, promoted him into the CEO spot and has supported the Schwartz strategies that have placed Sun in the position it is in today. A new broom might be best.

Update

Reuters report that Sun mailed it a statement late on Monday which said: "As a policy Sun does not comment on rumors or speculation. What we can say is that Sun is committed to its leadership team, growth strategy and building value for its shareholders." ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.