Feeds

Symbian Foundation: A brand that wants to share and talk

Holistic ecosystem awareness with crayons

Intelligent flash storage arrays

LogoWatch Holistic brand reconceptualisation has come to Symbian, or more accurately The Symbian Foundation, as the administrative rump of the British mobile software company is now known. Symbian still licenses Symbian OS, but since it has no engineers (1,000-odd development staff have joined new owner Nokia), Symbian was in need of a new look. Cue the joss sticks and the whalesong.

As the Foundation's Annabel Cooke explains:

It is a brand that’s human and playful and friendly, where you feel the human hand. A brand that enables you to discover unlimited creative possibilities, that wants to share and talk. A brand that’s fun, that isn’t fixed, but free to constantly evolve. A brand that’s owned by all the people that create and build with Symbian. A brand that celebrates new ideas and creativity in all forms. A brand that’s truly alive and refreshingly different, because it is! A brand that’s human to the core and that underneath beats a human heart.

Unusually, instead of employing an expensive Soho design agency, the Symbian Foundation simply raided an art therapy class for children with learning difficulties after the kids had gone home.

It's tough on the children - but it's cheap and effective, as you can see from the doodles:

And...

Which look even more impressive blown sky high:

Splendid stuff - Apple and RIM, look out.

(Since it's all about "sharing", and the open exchange of ideas - feel free to send in your own, adding holistic explanations where necessary. The best one will win a packet of crayons.) ®

Intelligent flash storage arrays

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.