Feeds

Symbian Foundation: A brand that wants to share and talk

Holistic ecosystem awareness with crayons

The Power of One Infographic

LogoWatch Holistic brand reconceptualisation has come to Symbian, or more accurately The Symbian Foundation, as the administrative rump of the British mobile software company is now known. Symbian still licenses Symbian OS, but since it has no engineers (1,000-odd development staff have joined new owner Nokia), Symbian was in need of a new look. Cue the joss sticks and the whalesong.

As the Foundation's Annabel Cooke explains:

It is a brand that’s human and playful and friendly, where you feel the human hand. A brand that enables you to discover unlimited creative possibilities, that wants to share and talk. A brand that’s fun, that isn’t fixed, but free to constantly evolve. A brand that’s owned by all the people that create and build with Symbian. A brand that celebrates new ideas and creativity in all forms. A brand that’s truly alive and refreshingly different, because it is! A brand that’s human to the core and that underneath beats a human heart.

Unusually, instead of employing an expensive Soho design agency, the Symbian Foundation simply raided an art therapy class for children with learning difficulties after the kids had gone home.

It's tough on the children - but it's cheap and effective, as you can see from the doodles:

And...

Which look even more impressive blown sky high:

Splendid stuff - Apple and RIM, look out.

(Since it's all about "sharing", and the open exchange of ideas - feel free to send in your own, adding holistic explanations where necessary. The best one will win a packet of crayons.) ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.