Feeds

Symbian Foundation: A brand that wants to share and talk

Holistic ecosystem awareness with crayons

Security and trust: The backbone of doing business over the internet

LogoWatch Holistic brand reconceptualisation has come to Symbian, or more accurately The Symbian Foundation, as the administrative rump of the British mobile software company is now known. Symbian still licenses Symbian OS, but since it has no engineers (1,000-odd development staff have joined new owner Nokia), Symbian was in need of a new look. Cue the joss sticks and the whalesong.

As the Foundation's Annabel Cooke explains:

It is a brand that’s human and playful and friendly, where you feel the human hand. A brand that enables you to discover unlimited creative possibilities, that wants to share and talk. A brand that’s fun, that isn’t fixed, but free to constantly evolve. A brand that’s owned by all the people that create and build with Symbian. A brand that celebrates new ideas and creativity in all forms. A brand that’s truly alive and refreshingly different, because it is! A brand that’s human to the core and that underneath beats a human heart.

Unusually, instead of employing an expensive Soho design agency, the Symbian Foundation simply raided an art therapy class for children with learning difficulties after the kids had gone home.

It's tough on the children - but it's cheap and effective, as you can see from the doodles:

And...

Which look even more impressive blown sky high:

Splendid stuff - Apple and RIM, look out.

(Since it's all about "sharing", and the open exchange of ideas - feel free to send in your own, adding holistic explanations where necessary. The best one will win a packet of crayons.) ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.