Feeds

Microsoft's Live Search to morph into Bing?

Joins Kumo on runners and riders list

Boost IT visibility and business value

Microsoft has trademarked “Bing” and registered .com and .net domain names, in a move that some are surmising could point to the new moniker for the company's Live Search brand.

For months many Microsoft observers have suggested that the software giant’s Live Search would be rebranded under the name “Kumo” after MS registered it as a domain and pointed it to several of the firm’s web servers in November 2008.

However, Chandler Bada Bing appears to also be in the running too.

Mary Jo Foley reported on Friday that Microsoft had registered the domain and rerouted a few of its servers to point at Bing early last month, according to the Whois website.

Additionally, the vendor has trademarked the term with the US Patent and Trademark Office.

Microsoft said in a USPTO filing that it planned to use Bing for “providing a website and website links to geographic information, map images and trip routing”.

Meanwhile, Redmond continues to remain quiet about the potential brand names for its Google-wannabe web search property – Live Search, which is expected to relaunch within the next few months. ®

Boost IT visibility and business value

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Munich considers dumping Linux for ... GULP ... Windows!
Give a penguinista a hug, the Outlook's not good for open source's poster child
Intel's Raspberry Pi rival Galileo can now run Windows
Behold the Internet of Things. Wintel Things
Linux Foundation says many Linux admins and engineers are certifiable
Floats exam program to help IT employers lock up talent
Microsoft cries UNINSTALL in the wake of Blue Screens of Death™
Cache crash causes contained choloric calamity
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.