Feeds

EMC gets social to push storage

LinkedIn, Facebook manipulated by heartless megacorp

HP ProLiant Gen8: Integrated lifecycle automation

EMC's marketing department has had an epiphany - the PR efforts for its April 14th virtual event include a heavy dash of social networking.

The Overtake The Future event has had both Facebook and LinkedIn groups set up, with teaser notes suggesting people interested in the idea join the groups and participate in the discussion/event/whatever. EMC seems also to have contacted storage bloggers and others about the event.

Logically it is a total nonsense - how can you overtake the future? - but it expresses the idea of getting a jump on the slow coaches. "Come on, we all want to be fast adopters and help lead our businesses ahead," it seems to say, while the slow coaches look on in dumb admiration.

There were 277 members of the LinkedIn Overtake the Future 4.14.09 group when I looked, and 187 for the equivalent Facebook group.

I wonder if EMC paid Facebook and LinkedIn for this marketing activity?

The LinkedIn group owner is Becky Mendenhall, who is apparently an EMC Marketing person in the Boston area.

Becky Mendenhall is also listed on Facebook where she is noted as a fan of the Overtake the Future 4.14.09 event.

So here is EMC manipulating social media websites as part of its product marketing. How cool is that? Will the members of the groups realise they are participating in an EMC product marketing programme, and that they are helping to spread EMC marketing messages as they talk about these groups and the group website content to friends and colleagues? ®

Reducing security risks from open source software

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.