Feeds

EMC gets social to push storage

LinkedIn, Facebook manipulated by heartless megacorp

Combat fraud and increase customer satisfaction

EMC's marketing department has had an epiphany - the PR efforts for its April 14th virtual event include a heavy dash of social networking.

The Overtake The Future event has had both Facebook and LinkedIn groups set up, with teaser notes suggesting people interested in the idea join the groups and participate in the discussion/event/whatever. EMC seems also to have contacted storage bloggers and others about the event.

Logically it is a total nonsense - how can you overtake the future? - but it expresses the idea of getting a jump on the slow coaches. "Come on, we all want to be fast adopters and help lead our businesses ahead," it seems to say, while the slow coaches look on in dumb admiration.

There were 277 members of the LinkedIn Overtake the Future 4.14.09 group when I looked, and 187 for the equivalent Facebook group.

I wonder if EMC paid Facebook and LinkedIn for this marketing activity?

The LinkedIn group owner is Becky Mendenhall, who is apparently an EMC Marketing person in the Boston area.

Becky Mendenhall is also listed on Facebook where she is noted as a fan of the Overtake the Future 4.14.09 event.

So here is EMC manipulating social media websites as part of its product marketing. How cool is that? Will the members of the groups realise they are participating in an EMC product marketing programme, and that they are helping to spread EMC marketing messages as they talk about these groups and the group website content to friends and colleagues? ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.