Feeds

YouTube signs on scraps of Disney

Ad-backed clips imminent

The essential guide to IT transformation

YouTube has signed up the Mouse House's media division to upload some Disney conglom content on the ubiquitous video site.

Under the pact, Disney will launch several ad-supported channels consisting of clips from ESPN and the Disney/ABC Television Group. Although Google conceded to let the Mouse sell its own advertising, the deal doesn't appear to include any full-length television episodes.

The channel rollout will begin in mid-April for ESPN sporting fare, and in early May, Disney/ABC will launch channels for ABC Entertainment, ABC News, ABC Family and SOAPnet. Disney is obviously more comfortable signing over its child company ABC than sending Hanna Montana to work on the web.

It would seem the pact is more a gesture of goodwill and toe-dipping than any serious support for YouTube. ESPN will integrate its own video player into the site, but only highlights will be available through the YouTube player.

The site will also only get scraps of ABC content, despite the network distributing full-length episodes on ABC.com.

"This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers within branded environments they most desire," said Annie Sweeney, chief of Disney Media Networks in a statement.

Advertising will be a combination of YouTube's video overlays and traditional display ads in addition to pre-roll ads sold by Disney.

As is regretfully the norm in streaming content deals, YouTube is hanging a "no foreigners allowed" sign on the Disney club house. Content will only be available to US users only.

If you're really excited to see ABC clips and short special features, the network has already set up a YouTube channel pitching a "coming soon" preview roll here. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Broadband slow and expensive? Blame Telstra says CloudFlare
Won't peer, will gouge for Internet transit
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?