Feeds

What's wrong with a Twitter degree?

I can haz Master of Arts!

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

"Fantastic social media strategy"

No one has a keener nose for sniffing this out than Reg readers - as you see here. And "social media" attempts a landgrab on several agendas. Why have advertising, marketing and PR been so successful in bewitching large media executives? What is it about Web 2.0 that appeals to the dull jobsworth types - in government as well as large companies - what I call the Vertical Marketing Bureaucrat? Why is your company paying so much for it, instead of real technological innovation?

Unfortunately students won't get anywhere near such answers on Birmingham's MA in Social Media. Because Hickman is an evangelist, not an academic, he won't be asking these questions. Let's have a look at what he is adding to the sum of human knowledge.

Hickman is very excited that people attend Conservative Party conferences because of their "fantastic social media strategy". Really? He apologises twice for saying "Tories" - "I didn't mean to swear!". [*]

Social media, he says, allows "people in niches and margins" to have a voice. But that's not the same as being heard, and his list is pretty selective. "Muslim feminists" are OK - climate skeptics, probably not.

Hickman insists the MA is "rigorously assessed" and involves "planned intellectual progression, research and scholarly progression". The MA must involve "systematic understanding of knowledge and awareness of current problems".

But it isn't really about any of that. It's about promoting the commercial profile of the Birmingham City University "plc", so wealthy and gullible parents of overseas students will divert some of their trust funds towards the institution.

The problem comes later, when the graduates find themselves in the Web 2.0 marketing jobs which they hope to get. (Let's suppose, for the sake of argument, there will be any). When the bubble bursts, the Social Media graduates will have less idea of why it burst than you or me. ®

Bootnote

* That's him out of a job in 2011, then.

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.