Feeds

Google clips 200 sales and marketing staff

Admits imperfection

Mobile application security vulnerability report

Google has admitted it's not perfect.

With a blog post this afternoon, the company confessed to cutting nearly 200 jobs from its global sales and marketing organization, acknowledging that in its mad dash to digitize all the world's information and plaster it with ads, it made some mistakes.

"Google has grown very quickly in a very short period of time. When companies grow that quickly it's almost impossible to get everything right - and we certainly didn't," reads the post, penned by senior VP for global sales and business development Omid Kordestani.

"In some areas we've created overlapping organizations which not only duplicate effort but also complicate the decision-making process. That makes our teams less effective and efficient than they should be. In addition, we over-invested in some areas in preparation for the growth trends we were experiencing at the time."

As of December 31, the company employed 20,222 people, so the cuts amount to about one per cent of its staff. According to Kordestani's blog post, Google will try to find other company posts for the 200, and if it can't, severance will be provided.

"Making changes of this kind is never easy - and we recognize that the recession makes the timing even more difficult for the Googlers concerned. We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business."

Google's search-ad money machine continues to defy a shrinking economy, but in recent months the company has shown a new-found interest in cutting costs. In mid-January, it jettisoned 100 recruiters while murdering or semi-murdering several online services, including Google Catalog Search, Google Video, Google Notebook, Google Dodgeball, and Google Mashup Editor. Then, in February, it euthanized its radio-ad biz, cutting around 40 full-time employees.

During the company's latest earnings call, CEO Eric Schmidt said the company now has a "tight control over costs," admitting this had "eluded us perhaps in the past." ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.