Feeds

Google goes long with new search pages

Lengthy snippets dabble in paradox

  • alert
  • submit to reddit

The Power of One eBook: Top reasons to choose HP BladeSystem

Google has pushed out two (minor) changes to its web-dominating search engine. Search-results pages now offer longer site descriptions, and a longer list of searches is provided that may or may not improve your initial query.

According to a blog post from the Mountain View Chocolate Factory, both changes will "help guide users more effectively to the information they need."

Beginning today, when you enter more than three words into Google.com the engine will provide a more extensive "snippet" describing each result.

"When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context," the company explains. "In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page."

If you key in "earth's rotation axis tilt and distance from sun," for example, Google says it can now covers all aspects of that query in a single snippet.

It's unclear whether a longer snippet should still be called a snippet.

The company also says it has rolled out a new technology "that can better understand associations and concepts related to your search." Using this algorithmic tweak, Google has expanded the list of related searches at the bottom of each results page. If you search on "principles of physics," for example, the Chocolate Factory says its engine will suggest additional queries involving "angular momentum," "special relativity," "big bang," and "quantum mechanics."

Google has offered such suggestions in the past, but today it has expanded their reach. "We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know. Additionally, we're now offering refinements for longer queries - something that's usually a challenging task."

Related searches are now served up in 37 different languages. ®

Top three mobile application threats

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.